Agenda

4th edition of GameCamp: Power of data and insights in mobile gaming

Time
Title
Description
Speakers
9.30 - 10.00
Registration + coffee
10.00 - 10.10
Opening
A few words for a beginning :).
10.10 - 10.50
LTV from Ads. Challenge and solution: Huuuge Games and Tap Tap Games example
Huuuge Games will be sharing how they approached the challenge of LTV measurement from ads, how they built the system to measure it.
10.50 - 11.20
Data driven decisions- AI and Machine Learning in games
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion. While reaching the 200M DL milestone, Deemedya was looking for the best solution out there in the market and now sharing Game of Whales that offers advance set of tools, based AI and machine learning, that will make the life of every game publisher much easier and increasing performance while reducing manual labor.
11.20 - 11.50
Coffee break
11.50 - 12.25
How to leverage attribution data. Especially for advanced user acquisition?
Appsflyer will share benchmarks and insights taken from their campaigns and data. In the presenaHow to do attribution in growth activities effectively?
12.25 - 13.05
Effective creatives in user acquisition
How to create good creatives for app promotion campaigns? Insights based on Google data and benchmarks.
13.05 - 13.40
Japanese market in mobile gaming.
What is the difference between marketing activities for Japan vs for other markets? What do you need to know about that markets to get chance for a success there? Examples of good campaigns and creatives.
13.40 - 14.40
Lunch
14.40 - 15.10
Fluffy Fairy Games success story: deepdive
Kolibri Games (formerly Fluffy Fairy Games) is most known for “Idle Miner Tycoon”, one of most successful idle games in the world. What made it a success? How we grow our business now? How we use data and gather user's insights to improve monetisation and business results?
15.10 - 15.40
Google Play Instant impact on games KPIs.
Based on real data from internal and clients projects, Bart will show how Google Play Instant technology could impact your games KPIs. Is this really a golden solution? Or just a calculation trick?
15.40 - 16.20
Discussion panel: How to use data to grow mobile gaming business?
What tools do you use to grow your business? How do you measure LTV of your users? What trends do you see in using data in mobile gaming business?
16.20 - 17.30
Food + networking
Opportunity to get to know new people, network and have fun :).

GameCamp speakers

Get info about our speakers.

Dennis Makowsky

Senior Marketing Manager, InnoGames

Wojciech Gattner

Chief of Economy and Monetization

Adam Tyszer

Marketing BI Director, Huuuge Games

Nathaniel Barker

Director of Business Development, Kolibri Games

Mariusz Gąsiewski

Head of Mobile Gaming and Apps, Google

Noam Kagan

Managing Director, Deemedya

Kentaro Sugiura

Japan Media Buyer, Huuuge Games

Bart Nowakowski

Business Development Manager, The Knights of Unity

Ben Nolan

Director of Strategic Partnerships, Priori Data

Alex Grach
Alexander Grach

Head of Sales - Mediterranean and Eastern Europe, AppsFlyer

Joanna Popiołek

Industry Analyst, Google

Marcin Kolenda

Co-Founder/Chief Analyst, Alterdata.io