Igal Frid

Igal Frid

Mobile Insights Specialist, AppsFlyer

Igal began his career in mobile advertising in 2015 at the global media agency, Universal McCann, later moving to ironSource, one of the market-leading advertising networks and mediation platforms in mobile gaming. Here he led the Growth Strategy team, focused on improving the performance of gaming apps and helping developers reach their desired KPIs.

In June 2019, Igal joined AppsFlyer as the Mobile Insights Specialist, leading on data and insight programs across multiple industry verticals. He’s passionate about the hyper-casual gaming space in particular and is an avid consumer as well as an industry insight leader.