Martin started in gaming in 2010 and two years later he founded BeerDeer Studios which produced Nyrthos – an action RPG for PC, Mac and mobile. After progressing from the Marketing Manager over to Marketing Analyst, Martin is now Head of Marketing at AppAgent where he oversees a team of five. For Studycat, he led the analytical project and served as the client’s account manager.
How to understand LTV of the user in the mobile gaming? How to predict it based on the data and adjust it to different situations (like COVID19), product changes? How to create whole infrastructure, workflow where analytics and marketing teams can work together for common goals.
How to connect the LTV knowledge with specific marketing tactics and activities (especially Growth and UA activities)?
All presentations are based on examples and case studies.
WHAT IS GAMECAMP ? GameCamp – community and conference focused on business aspects of mobile gaming Are you interested in deeper knowledge related to topics like: how to monetise mobile game in different countries in the world? how to measure LTV of users in mobile game? what are best practices in user acquisition in different […]
