Head of Marketing Analytics, Pixel Federation
After getting Master’s degree in Applied Mathematics and quitting job at a bank, Michal joined Pixel Federation in 2014 as a data analyst to support one of the smaller projects back then – Diggy’s Adventure. During his time on Diggy’s, he mostly focused on improving monetization using custom segmentation strategies. Couple of years later after launching the game on mobile, it turned out to be the biggest success of Pixel Federation. As consequence of successful launch there was a need for dedicated data guy in marketing department to support the huge increase in marketing spend.
Currently he’s working as Head of Marketing Analytics in Pixel Federation – taking care of everything from data collection, through ROAS prediction to building the right tools for UA managers.