Archiwa: Events

[Webinar] Understanding, optimising and predicting LTV based on data in mobile gaming

How to understand LTV of the user in the mobile gaming? How to predict it based on the data and adjust it to different situations (like COVID19), product changes? How to create whole infrastructure, workflow where analytics and marketing teams can work together for common goals. How to connect the LTV knowledge with specific marketing tactics and activities (especially Growth and UA activities)?

All presentations are based on examples and case studies.

Read More

[Webinar] Game/App improvement based on iterations, player’s feedback, personas

Game, app optimisation is a long journey. It includes looking at quantitative (gaming analytics) and qualitative data (understanding the player, interviews). In this webinar we will look at different approaches to that challenge. Especially topic of building a persona, iteration of design and ideas.

All presentations are based on examples and case studies.

Read More

[Webinar] Hybrid Monetisation and Growth strategy in mobile gaming

Hybrid games become more and more important segment in mobile gaming/apps. More and more games are not just earning money only via IAPs or ads but rather are optimised towards both monetisation types. How to create, optimize and grow such games? That is the topic of our webinar.

All presentations are based on examples and case studies.

Read More

[Webinar] Growing UA strategy – strategic and operational view

Strong Growth/UA strategy became „a must” in competitive gaming and apps market. How to do it right?

All presentations are based on examples and case studies.

Read More

[Webinar] Growing measurement capabilities of gaming and apps company

Building the measurement stack and measurement capabilities in the company are one of most important requirements for growing i scaling any gaming and apps business.

During the webinar we will present
– a few approaches to develop measurement system in the company
– how to make sure we measure right KPIs and develop analytics capabilities in the company
– how to grow analytics team in the company.

Read More