Presentations from 2nd edition of GameCamp

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Presentations from 2nd edition of GameCamp that happened on 25th of June 2018.


How to use Firebase predictions for better game monetisation. Presentation based on examples and case studies.

CPM of ads in my games is low…How can I improve it? Deep looking at optimisation techniques for AdMob activities?

Mobile ad fraud deep dive with AppsFlyer

Gender bias in Mobile Gaming. How to develop games for right audiences and good profit?.

The rise of Hyper-casual & takeaways from Tap Tap Games.

Rewards Ads. How to do it right? Where it works better, where it works less (type of game and country).

Game monetization and promotion in Asia (with focus on JP, KR, South Asia). What do we know about players and payers. Which countries you should focus on for specific type of the game? Asian benchmarks.

Who plays mobile games? Data based on Google surveys.

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