Presentations from 5th edition of GameCamp

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Presentations from 5th edition of GameCamp that happened on 4-5th of March 2019. During 5th edition we had:

  • 16 presentations and 2 discussions panel
  • 232 people
  • from 122 mobile gaming companies.

 

Monetisation – presentations from 1st day

Behavioral player segmentation to maximize profit and improve engagement.

What you should change in your adLTV monetisation strategy?

 

Ad monetization: What we learned from our 700+ apps & games?

 

Rewarded ads: good and bad approaches. How we approach rewards ads to increase monetisation and gameplay?

 

AdLTV measurement in mobile gaming – how to do it once you cannot spend thousands of dollars on tools.

 

Military icon in England vs. Robot icon in Japan: stronger monetisation via good ASO localisation and finding user inisghts.

 

Growth – presentations from 2nd day

Quo vadis mobile gaming? What trends do we see in mobile gaming based on different sources of data?

 

2018 in mobile gaming in retrospective based on AppsFlyer data.

 

Why your game’s soft launch isn’t working?


 

The evolution of tracking incrementality in gaming. Case study for mobile marketers.

 

Playable ads. How to make it right and what mistakes to avoid?

 

Creative testing: art or science? Learnings from Bidalgo data, framework and tests.

 

Korean Market: small country, huge potential for gaming revenue

 

Google Play store listings and optimisation. Outfit7 case studies.

 

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