Presentations from 6th edition of GameCamp
Presentations from 6th edition of GameCamp that happened on 17-18th of June 2019. During 6th edition we had:
- 19 presentations and 1 discussion panel
- 255 people
- from 148 mobile gaming companies.
Growth – presentations from 1st day
Helping ASO and business results with good Vitals, device coverage and high quality of games
- Jayvian Hong – Miniclip
Miniclip’s Growth in Emerging Markets – experiments and lessons learnt.
Scaling Growth and UA activities based on Peaksel example
- Magdalena Sumowska – Huuuge Games
ASA – how to bite the Apple ads?
- Július Vencel – PowerPlay Studio
Google App Campaigns: Double your monthly revenue. Case study.
UA beyond Google and Facebook. Managing UA budget with many traffic sources. Learnings coming from hundred of tests and millions of USD spent.
- Adam Turowski – Miri Growth
What kind of creatives do work in different gaming categories, which creatives don’t?.
How to use influencers to drive growth – case study of Fortnite mobile launch campaign.
Usage of data – presentations from 2nd day
Hyper-casual 2.0. Is hyper-casual dead? What we can tell based on the data?
- Viktor Gregor – Pixel Federation
Using data to optimize onboarding and First Time User Experience in mobile game (based on Pixel Federation examples).
Live ops in mobile gaming – how to do it right?
A/B testing in ad monetisation.
A/B testing in Firebase. Peaksel examples in A/B testing.
- Daniel Zilberberg – AppsFlyer
Using data and different measurement approaches to understand incrementality and value of retargeting campaigns.
Creativity and data driven design. Learnings from Archero case.