10th edition of GameCamp Summit (mobile gaming + apps)

10th edition of GameCamp Summit (mobile gaming + apps)

April 18, 2023 9:00 am
April 19, 2023 6:00 pm

Overview

10th edition of GameCamp – premium event for mobile gaming and app-first companies.

 
10th edition of GameCamp

 


 

Location

10th edition of GameCamp is happening at Google for Startups Campus in Warsaw.
Warsaw, Plac Konesera 10.

What can you expect at 10th edition of GameCamp Summit in Warsaw?

Expert gaming knowledge and networking at the same time.

  • Case studies and practical sessions from mobile gaming and app-first spheres (growth and data topics)
  • Benchmarks, trends, changes in the mobile gaming and non-gaming genres based on Google Play data and external analyses
  • Insights into how to leverage Google’s tools and services to optimise growth and data strategies in mobile gaming and app worlds
  • Deep-dive into solutions and best practices for running successful activities on iOS
  • Knowledge around privacy changes happening in Android and how to prepare for them

 

Pictures from previous edition of GameCamp Summit

 

 

When and where?

18-19th of April 2023 at Google for Startups Campus in Warsaw

Agenda

Detailed agenda can be seen at the end of that landing page.
All presentations and discussions are in English.

 

 


 

GameCamp Networking events

We will have big networking event after 1st day of GameCamp
More information about that event will be added during next days.

SEN in Warsaw

Tags:
Registration + coffee
9:00 - 10:00
  • Mariusz Gasiewski
Opening
10:00 - 10:10
Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
  • Dmitrii Ilinov
iOS vs Android market in 2022 and 2023
10:10 - 10:40

How iOS market in gaming and non-gaming is different from Android? What trends can we see in iOS in terms of app categories, growing markets, market concentration?

Dmitrii Ilinov
Data.ai, Senior Account Executive for CEE and Middle East
  • Vlad Kurilo
Best Practices for Using Custom Product Page
10:40 - 11:10

How to increase Install Rate with custom product pages on Google Play and App Store? Good and bad practicies, examples and case studies.

Vlad Kurilo
Head of Organic Growth at Nexters
  • Darya Ashurkevich
Bolt ASO case study - how to balance between performance maximisation and brand guidelines?
11.10 - 11.40

Bolt ASO case studies. How we try to maximise effect of ASO activities still having some brand guidelines in mind? What works better, what works less in such approaches?

Darya Ashurkevich
ASO Specialist at Bolt
Coffee break
11:40 - 12:10
  • Victoriia Rodkina
iOS case study. How do we work with iOS campaigns, especially with iOS campaigns at Google?
12:10 - 12:40

What is our approach in iOS Performance marketing? What worked for us more, what worked less? How do we work with iOS topics, especially with iOS topics in Google App campaigns.

Victoriia Rodkina
PPC team lead at FxPro
  • Michal Prokop Grno
Pains and gains of running UA on iOS in the Post-IDFA world
12:40 - 13:10

How our spending & ROAS on iOS changed post idfa? What is our approach towards SKAN ? What campaign setup we tested (both FB Ads and Google Ads) and what we found worked/what not. Shift to probabilistic (video ad networks and DSPs) What are our plans for the near future?

Michal Prokop Grno
Head of Marketing at Pixel Federation
  • Yulia Konchenkova
iOS in Google App campaigns - strategic and operational approach. How to make it working?
13:10 - 13:40

How iOS campaigns at Google are different from Android campaigns? What are current and future changes in Google inventory on iOS? What are new solutions on Google side to improve performance of iOS campaigns?

Yulia Konchenkova
Gaming Growth Manager at Google
Lunch
13:40 - 14:30
  • Igal Frid
Growth in iOS by perspective of AppsFlyer data
14:30 - 15:00

What trends in iOS marketing can we see in last months based on AppsFlyer data? What trends we see for Google App campaigns. New and never published insights for gaming and non-gaming categories from AppsFlyer.

Igal Frid
Head of Industry Insights at AppsFlyer
  • Lora Goichman
Target audience research: knowing your audience is key to marketing and beyond
15:00 - 15:30

Why do we need research? In mobile gaming and apps too! How to conduct consumer research? How can we implement research insight? Examples and case studies from Huuuge Games tests

Lora Goichman
Creative Strategist at Huuuge Games
  • Adam Turowski
Framework for creatives that (mostly) work
15:30 - 16:00

We will be sharing our creative matrix - a heatmap that summarises the type of creatives that perform well for the different game and apps categories we work with. This is an updated version of the matrix presented at GameCamp in 2019.

Adam Turowski
Co-Founder, Miri Growth
  • Borna Nikolić
Creatives in Google App campaigns - insights coming from data
16:00 - 16:30

Data around creatives in Google App campaigns (for different gaming and non-gaming categories). Recent insights around which categories are more video heavy, what are differences between iOS and Android inventory.

Borna Nikolić
Gaming and Apps Analytical Consultant at Google
Coffee break
16:30 - 16:50
  • Ivan Pratsenka
Maximizing Mobile Growth in 2023: Fusion of ASO, ASA and CPP for App/Game Success
16:50 - 17:20

New approaches to optimise mobile growth in 2023. Case studies from Splitmetrics tests

Ivan Pratsenka
Product Manager and Product Owner at SplitMetrics
To be announced
17:20 - 17:50
GameCamp After Party at Google for Startups Campus (you can just stay after conference)

After a full-day of focus GameCamp invites you to some nice mingling in a different setting.

18:30- 23:00
Registration
9.00 - 10:00
Coffee + networking
9:00 - 10:00
  • Mariusz Gasiewski
  • Steph Pio
  • Ahmed Demery
Trends in gaming and non-gaming categories based on Play data
10:00 - 11.00

Trends and insights in gaming and non-gaming based on data. Benchmarks, important data points for gaming and non-gaming genres.

Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
Steph Pio
Strategic Partnerships Manager EMEA at Google Play
Ahmed Demery
Strategic Partnerships Manager EMEA at Google Play
  • Katarzyna Mucha
Enhancing User and Player Experience through CRM Marketing Analytics
11:00 - 11.30

How we can use first-party data and CRM data to improve experience of our users? Case study how we optimised user journey of our players using CRM Analytics

Katarzyna Mucha
Product Marketing Manager at Drest
Coffee break
11:30 - 12:0
  • Michal Kowal
  • Hubert Koczergo
User level data prediction for mobile apps and games - how to guess your user ltv in 24 hours?
12:00 - 12:30

How to build a universal predictions model for the mobile apps and games that can predict the value of the user in the future? From the simple prediction model to the machine learning user-level data. How to use finding to build a thoughtful strategy for the growth. Based on the case study of Hunt Royale and Darts Club.

Michal Kowal
COO at Boombit
Hubert Koczergo
Data Scientist at Boombit /BoomQuest
  • Vlad Maksimuk
New data solutions for Google App campaigns
12:30- 13:00

New custom data solutions for analysing Google App campaigns. How to create them easily and integrate with data systems

Vlad Maksimuk
Performance Lead at Google
  • Kamil Ciukszo
Cashflow projection in gaming and non-gaming – plan your budgets using data.
13.00 - 13:30

Estimate income and expenses in your bank account based on your planned marketing spend, users base, CPI, ARPDAU and retention. Test different spend scenarios to ensure your investments are on the right level and you make the right UA channels selection decisions.

Kamil Ciukszo
CEO at AlterData
Lunch
14:30 - 15:00
  • Stanislav Minasov
The most promising mobile niches of 2023 (gaming and non-gaming)
13:30 - 14:30

We will discuss genres that defied the overall market trend and present the potential opportunity for 2023. What are they? What is their risk-to-success ratio? How many resources are needed to enter this market? And, finally, what ad strategies are currently trending in each of them?

Stanislav Minasov
VP of Product at AppMagic
Privacy changes in Android - what does it mean for Growth marketing ?
15:00 - 15:30

Details about recent movements in privacy topics? What can we expect to happen during next 1-2 years? How Growth marketing will change in Android after those changes (both for gaming and non-gaming)?

  • Roman Khomchuk
How to utilise 1P data across your app to drive profitability?
15:30 - 16:00

Using 1P data is getting more and more important for app developers? How you can do it? How Firebase and Google Analytics 4 can you help with utilisation of 1P data?

Roman Khomchuk
Mobile Apps Consultant at AdMob/Google
Coffee break
16:00 - 16.20
  • Michal Korek
How to increase revenue with Special Offers? Based on Hunt Royale business case.
16:20 - 16:50

Hunt Royale increase its profitability by more than 70% in 2022, and special offers were a big part of it. The talk will focus on the deconstruction of features with a summary of KPI impact.

Michal Korek
Head of Product at Boombit
  • Kacper Mendakiewicz
Data modelling in performance marketing once deterministic data is not available. Based on example of influencer campaign analysis and attribution.
16:50 - 17:20

In app performance marketing you need to rely more and more on probabilistic data. Our approach to such analyses and attribution on examples of influencer campaigns.

Kacper Mendakiewicz
Head of Marketing at GameDesire
Gathering in bars around conference :)
16:30 - 17:00
18:00 - 24.00
Adam Turowski

Adam Turowski

Co-Founder, Miri Growth
Ahmed Demery

Ahmed Demery

Strategic Partnerships Manager EMEA at Google Play
Borna Nikolić

Borna Nikolić

Gaming and Apps Analytical Consultant at Google
Darya Ashurkevich

Darya Ashurkevich

ASO Specialist at Bolt
Dmitrii Ilinov

Dmitrii Ilinov

Data.ai, Senior Account Executive for CEE and Middle East
Hubert Koczergo

Hubert Koczergo

Data Scientist at Boombit /BoomQuest
Igal Frid

Igal Frid

Head of Industry Insights at AppsFlyer
Ivan Pratsenka

Ivan Pratsenka

Product Manager and Product Owner at SplitMetrics
Kacper Mendakiewicz

Kacper Mendakiewicz

Head of Marketing at GameDesire
Kamil Ciukszo

Kamil Ciukszo

CEO at AlterData
Katarzyna Mucha

Katarzyna Mucha

Product Marketing Manager at Drest
Lora Goichman

Lora Goichman

Creative Strategist at Huuuge Games
Mariusz Gasiewski

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google
Michal Prokop Grno

Michal Prokop Grno

Head of Marketing at Pixel Federation
Michal Korek

Michal Korek

Head of Product at Boombit
Michal Kowal

Michal Kowal

COO at Boombit
Roman Khomchuk

Roman Khomchuk

Mobile Apps Consultant at AdMob/Google
Stanislav Minasov

Stanislav Minasov

VP of Product at AppMagic
Steph Pio

Steph Pio

Strategic Partnerships Manager EMEA at Google Play
Victoriia Rodkina

Victoriia Rodkina

PPC team lead at FxPro
Vlad Kurilo

Vlad Kurilo

Head of Organic Growth at Nexters
Vlad Maksimuk

Vlad Maksimuk

Performance Lead at Google
Yulia Konchenkova

Yulia Konchenkova

Gaming Growth Manager at Google

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