10th edition of GameCamp Summit (mobile gaming + apps)

10th edition of GameCamp Summit (mobile gaming + apps)

April 18, 2023 9:00 am
April 19, 2023 6:00 pm

Overview

10th edition of GameCamp – premium event for mobile gaming and app-first companies.

10th edition of GameCamp



 

Location

10th edition of GameCamp is happening at Google for Startups Campus in Warsaw.
Warsaw, Plac Konesera 10.

What can you expect at 10th edition of GameCamp Summit in Warsaw?

Expert gaming knowledge and networking at the same time.

  • Case studies and practical sessions from mobile gaming and app-first spheres (growth and data topics)
  • Benchmarks, trends, changes in the mobile gaming and non-gaming genres based on Google Play data and external analyses
  • Insights into how to leverage Google’s tools and services to optimise growth and data strategies in mobile gaming and app worlds
  • Deep-dive into solutions and best practices for running successful activities on iOS
  • Knowledge around privacy changes happening in Android and how to prepare for them

 

Networking events during 10th edition of GameCamp Summit

Don’t miss out on the opportunity to attend two exclusive networking events during the 10th edition of GameCamp Summit, sponsored by Adjust and AppsFlyer. Remember, separate registration is required for each event, so register now to secure your spot.

Adjust After Hours @ Google GameCamp on 18th of April at 7pm

Adjust After Hours @ Google GameCamp at Google for Startups Campus 10, Plac Konesera Warszawa 03-736.

Book your spot at Adjust After Hours to not miss that networking opportunity at Adjust After Hours @ Google GameCamp landing page.

 

AppsFlyer Happy Hour at GameCamp 2023 on 19th of April at 7pm

AppsFlyer Happy Hour at GameCamp 2023 at Centrum Praskie Koneser, Plac Konesera 1 (100m from Google for Startups Campus in Warsaw).

Book your spot at AppsFlyer Happy Hour at GameCamp 2023 to not miss that networking opportunity at AppsFlyer Happy Hour at GameCamp 2023 landing page.

 

Adjust After Hours @ Google GameCamp on 18th of April at 7pm (at Campus at Plac Konesera 10)
AppsFlyer Happy Hour at GameCamp 2023 on 19th of April at 7pm (100m from Campus at Centrum Praskie Koneser, Plac Konesera 1)

Online version of 10th edition of GameCamp Summit

Many people could not join 10th edition of GameCamp offline so we added possibility to join the event online. It is not the same as offline experience, although still allows for getting some useful knowledge and getting to know new people!


Online version of 10th edition of GameCamp Summit will be available at: https://startupsonair.withgoogle.com/events/gamecamp.

To join the event, you will need to add some additional registration details at the event website (it will take no more than 15 seconds).

 

Pictures from previous edition of GameCamp Summit

 

 

When and where?

18-19th of April 2023 at Google for Startups Campus in Warsaw

Agenda

Detailed agenda can be seen at the end of that landing page.
All presentations and discussions are in English.



 

Tags:
Registration + coffee + networking
9:00am - 10:00am
  • Mariusz Gasiewski
Opening
10:00am - 10:10am
Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
  • Dmitrii Ilinov
iOS vs Android market in 2022 and 2023
10:10am - 10:40am

How iOS market in gaming and non-gaming is different from Android? What trends can we see in iOS in terms of app categories, growing markets, market concentration?

Dmitrii Ilinov
Sales Director, Non-Gaming - CEE, CIS and Cyprus at Sensor Tower
  • Vlad Kurilo
Best Practices for Using Custom Product Page
10:40am - 11:10am

How to increase Install Rate with custom product pages on Google Play and App Store? Good and bad practicies, examples and case studies.

Vlad Kurilo
ASO Lead at SayGames
  • Darya Ashurkevich
Bolt ASO case study - how to balance between performance maximisation and brand guidelines?
11.10am - 11.40am

Bolt ASO case studies. How we try to maximise effect of ASO activities still having some brand guidelines in mind? What works better, what works less in such approaches?

Darya Ashurkevich
ASO Team Lead at Appex
Coffee break
11:40am - 12:10pm
  • Victoriia Rodkina
iOS case study. How do we work with iOS campaigns, especially with iOS campaigns at Google?
11:50pm - 12:20pm

What is our approach in iOS Performance marketing? What worked for us more, what worked less? How do we work with iOS topics, especially with iOS topics in Google App campaigns.

Victoriia Rodkina
PPC team lead at FxPro
  • Michal Prokop Grno
Pains and gains of running UA on iOS in the Post-IDFA world
12:20pm - 1:00pm

How our spending & ROAS on iOS changed post idfa? What is our approach towards SKAN ? What campaign setup we tested (both FB Ads and Google Ads) and what we found worked/what not. Shift to probabilistic (video ad networks and DSPs) What are our plans for the near future?

Michal Prokop Grno
Head of Marketing at Pixel Federation
  • Mariusz Gasiewski
iOS in Google App campaigns - strategic and operational approach. How to make it working?
1:00pm - 1:40pm

How iOS campaigns at Google are different from Android campaigns? What are current and future changes in Google inventory on iOS? What are new solutions on Google side to improve performance of iOS campaigns?

Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
Lunch
1:40pm - 2:40pm
  • Igal Frid
  • Mateusz Bochenczak
Growth in iOS by perspective of AppsFlyer data
2:40pm - 3:10pm

What trends in iOS marketing can we see in last months based on AppsFlyer data? What trends we see for Google App campaigns. New and never published insights for gaming and non-gaming categories from AppsFlyer.

Igal Frid
Head of Industry Insights at AppsFlyer
Mateusz Bochenczak
Senior Account Executive at AppsFlyer
  • Lora Goichman
Target audience research: knowing your audience is key to marketing and beyond
3:10pm - 3:40pm

Why do we need research? In mobile gaming and apps too! How to conduct consumer research? How can we implement research insight? Examples and case studies from Huuuge Games tests

Lora Goichman
Creative Strategist at Huuuge Games
  • Adam Turowski
Framework for creatives that (mostly) work
3:40pm - 4:10pm

We will be sharing our creative matrix - a heatmap that summarises the type of creatives that perform well for the different game and apps categories we work with. This is an updated version of the matrix presented at GameCamp in 2019.

Adam Turowski
Co-Founder, Miri Growth
  • Borna Nikolić
Creatives in Google App campaigns - insights coming from data
4:10pm - 4:40pm

Data around creatives in Google App campaigns (for different gaming and non-gaming categories). Recent insights around which categories are more video heavy, what are differences between iOS and Android inventory.

Borna Nikolić
Gaming and Apps Analytical Consultant at Google
Coffee break
4:40pm - 5:00pm
  • Michal Prokop Grno
  • Jan Vohryzek
  • Jan Sawicki-Hughes
  • Paweł Pawlak
Where the Growth will come from (in gaming and non-gaming)? Discussion
5:00pm - 5:25pm
Michal Prokop Grno
Head of Marketing at Pixel Federation
Jan Vohryzek
Gaming Industry Manager, Google
Jan Sawicki-Hughes
VP of Growth at Tripledot Studios
Paweł Pawlak
Head of Mobile App at CCC
  • Darya Radchykava
Data-Driven Success: A/B Testing & CPP for Pinpointing Your Ideal Audience and Boosting Conversions
5:25pm- 5:55pm

New approaches to A/B testing and mobile growth optimisation in 2023. Case studies from Splitmetrics tests

Darya Radchykava
Account Executive at SplitMetrics
  • Kazimierz Merklejn
Performance optimisation with DSP. Murka case studies
5:55pm - 6:15pm

DSP optimisation in practice. Good and bad practices. How DSP can be used to get to some untapped inventory? Where it will not work very well?

Kazimierz Merklejn
Senior Programmatic Manager at Murka
Adjust After Hours @ Google GameCamp
7:00pm - 11:30pm

After full day of lectures let's party together!. See you at Adjust After Hours @ Google GameCamp sponsored by Adjust.   Party requires additional registration at: Adjust After Hours @ Google GameCamp landing page (it will take no more than 15 seconds).

Registration + coffee + networking
9:00am - 10:00am
  • Nicola Julius
  • Steph Pio
  • Ahmed Demery
  • Vicky (Yuxi) Yu
Unlock growth with Google Play
10:00am - 11.00am

How different Google Play solutions can help to grow mobile games and apps for long term? What you should know about Google Play platform to sustain growth of the business?

Nicola Julius
Head of Core Partnerships EMEA at Google Play
Steph Pio
Strategic Partnerships Manager EMEA at Google Play
Ahmed Demery
Strategic Partnerships Manager EMEA at Google Play
Vicky (Yuxi) Yu
Strategic Partnerships Manager EMEA at Google Play
  • Mariusz Gasiewski
  • Kristina Narusk
Business models in mobile games and apps. Benchmarks and insights about gaming and app categories.t
11:00am - 11.45am

Trends and insights in gaming and non-gaming based on data. Benchmarks, important data points for gaming and non-gaming genres.

Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
Kristina Narusk
Head of Growth Consulting EMEA at Google
Coffee break
11:45am - 12:15pm
  • Katarzyna Mucha
Enhancing User and Player Experience through CRM Marketing Analytics
12:15pm - 12:45pm

How we can use first-party data and CRM data to improve experience of our users? Case study how we optimised user journey of our players using CRM Analytics

Katarzyna Mucha
Product Marketing Manager at Drest
  • Michal Kowal
  • Hubert Koczergo
User level data prediction for mobile apps and games - how to guess your user ltv in 24 hours?
12:45pm- 1:20pm

How to build a universal predictions model for the mobile apps and games that can predict the value of the user in the future? From the simple prediction model to the machine learning user-level data. How to use finding to build a thoughtful strategy for the growth. Based on the case study of Hunt Royale and Darts Club.

Michal Kowal
COO at Boombit
Hubert Koczergo
Data Scientist at Boombit /BoomQuest
  • Kamil Ciukszo
Cashflow projection in gaming and non-gaming – plan your budgets using data.
1:20pm - 1:45pm

Estimate income and expenses in your bank account based on your planned marketing spend, users base, CPI, ARPDAU and retention. Test different spend scenarios to ensure your investments are on the right level and you make the right UA channels selection decisions.

Kamil Ciukszo
CEO at AlterData
Lunch
1:45pm - 2:45pm
  • Lukas Baranowski
  • Vlad Maksimuk
New data solutions for Google App campaigns
2:45pm - 3:00pm

New custom data solutions for analysing Google App campaigns. How to create them easily and integrate with data systems

Lukas Baranowski
Growth Manager, Reality Games
Vlad Maksimuk
Performance Lead at Google
  • Stanislav Minasov
The most promising mobile niches of 2023 (gaming and non-gaming)
3:00pm - 3:30pm

We will discuss genres that defied the overall market trend and present the potential opportunity for 2023. What are they? What is their risk-to-success ratio? How many resources are needed to enter this market? And, finally, what ad strategies are currently trending in each of them?

Stanislav Minasov
VP of Product at AppMagic
  • Mariusz Gasiewski
Privacy changes in Android - what does it mean for Growth marketing ?
3:30pm - 3:50pm

Details about recent movements in privacy topics? What can we expect to happen during next 1-2 years? How Growth marketing will change in Android after those changes (both for gaming and non-gaming)?

Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
  • Roman Khomchuk
How to utilise 1P data across your app to drive profitability?
3:50pm - 4.15pm

Using 1P data is getting more and more important for app developers? How you can do it? How Firebase and Google Analytics 4 can you help with utilisation of 1P data?

Roman Khomchuk
Mobile Apps Consultant at AdMob/Google
Coffee break
4:15pm - 4:35pm
  • Sebastian Kozik
Machine Learning in ROAS prediction
4:35pm - 4:55pm

Strategic and practical approach to machine learning in ROAS prediction. Where it works better where it does not give strong results?

Sebastian Kozik
Data analyst at AlterData.io
  • Michal Korek
How to increase revenue thru Special Offers. Based on Hunt Royale business case.
4:55pm - 5.30pm

Hunt Royale increases its profitability by more than 70% in 2022, and special offers were a big part of it. The talk will focus on the deconstruction of features with a summary of KPI impact.

Michal Korek
Product Owner at Boombit
  • Kacper Mendakiewicz
Data modelling in performance marketing once deterministic data is not available. Based on example of influencer campaign analysis and attribution.
5:30pm - 6:00pm

In app performance marketing you need to rely more and more on probabilistic data. Our approach to such analyses and attribution on examples of influencer campaigns.

Kacper Mendakiewicz
Head of Marketing at GameDesire
AppsFlyer Happy Hour at GameCamp 2023
7:00pm - 11:00pm

After full day of lectures let's party together!. See you at AppsFlyer Happy Hour at GameCamp 2023 sponsored by AppsFlyer. Party requires additional registration at: AppsFlyer Happy Hour at GameCamp 2023 landing page (it will take no more than 15 seconds).

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