Game(App)Camp Summit (mobile gaming + apps) 2024

Game(App)Camp Summit (mobile gaming + apps) 2024

From June 19, 2024 9:00 am

To June 20, 2024 6:00 pm

Overview

11th edition of Game(App)Camp Summit – premium event for apps and mobile gaming companies/teams.

Location

11th edition of Game(App)Camp is happening at Google for Startups Campus in Warsaw.
Warsaw, Plac Konesera 10.

What can you expect at 11th edition of Game(App)Camp Summit in Warsaw?

Expert gaming knowledge and networking at the same time.

Case studies and practical sessions from apps and mobile gaming spheres (growth and data topics)
Benchmarks, trends, changes in the mobile gaming and non-gaming genres based on Google Play data and external analyses
Insights into how to leverage Google’s tools and services to optimise growth and data strategies in mobile gaming and app worlds
Deep-dive into solutions and best practices for running successful activities on iOS
Knowledge around privacy changes happening in Android and how to prepare for them

Networking events during 11th edition of Game(App)Camp Summit

Don’t miss out on the opportunity to attend two exclusive networking events during the 11th edition of Game(App)Camp Summit, sponsored by Adjust and AppsFlyer. Remember, separate registration is required for each event, so register now to secure your spot.

Adjust After Hours @ Google Game(App)Camp Summit on 19th of June 2024 at 7pm

You can register for Adjust After Hours @Google Game(App)Camp on the event landing page.

AppsFlyer Happy Hour at Game(App)Camp 2024 on 20th of June at 7pm

You can register for AppsFlyer @Google Game(App)Camp party on the event landing page.

Pictures from previous edition of Game(App)Camp Summit Summit

When and where?

19-20th of June 2024 at Google for Startups Campus in Warsaw

Agenda

Detailed agenda can be seen at the end of that landing page.
All presentations and discussions are in English.

Tags:

conference

Schedule
Speaker

Growth day
June 19, 2024
Creative and Data Day
June 20, 2024

Registration + coffee + networking

9:00am - 10:00am

Opening. What trends will shape the performance marketing in those apps in the next years

10:00am - 10:30am

Welcome words. What are important trends that will be shaping the Growth and Performance Marketing in those segments?

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google

Javier Castro Giganto

Head of EMEA Apps Gaming at Google

State of Gaming and non-Gaming in 2024. What changes in the categories can we see based on data?

10:30am - 11:00am

What important trends and shifts can we see in the non-gaming and gaming categories? How the market is expected to grow in the next months? How iOS market is going to be shaped in the next months?

Sales Director, Non-Gaming - CEE, CIS and Cyprus at Sensor Tower

Building Acquisition, Engagement and Martech capabilities in the company. Wolt case study

11:00am - 11:30am

Case study on building the Acquisition, Engagement and Martech capabilities in Wolt. Scaling from times when scale was smaller to a time we are in 20+ countries.

VP of Growth at Wolt

Coffee break

11.30am - 12.00pm

App Store Optimisation in 2024. The most important elements and what works more what works less

12:00am - 12:30pm

What works in ASO in 2024? How to make sure you app is optimised for stores in 2024. Does K-factor still exist?

Founder, Kaizen Internet

The Power of Personalisation: Understand how to cater your campaigns to their Audience

12:30pm - 1:00pm

- Breaking down metrics to deeper understand why your campaigns are underperforming - How we can improve creative performance by matching creative to Custom Store Listings? - Understanding how different creative can lead to different performance and if we can cater to that post install?

Senior Marketing Analyst at Tripledot Studios

The state of Gaming and App marketing 2024 (based on latest data).

1:00pm - 1:30pm

- The never ending state of iOS14 adoption (ATT and SKAN4) - Media mix trend - Owned media conversion rates benchmarks - Market maturity (using metrics such as installs trend, ad spend, retention, etc) And more!

Head of Industry Insights at AppsFlyer

Mateusz Bochenczak

Senior Account Executive at AppsFlyer

Lunch

1:30pm - 2:30pm

Localization and culturalisation of assets in practice

2:30pm - 3:00pm

Localization and culturalisation in practice. What to take into account for quality localization from the beginning of the project. What worked for us what did not. Examples of how also the localization of Google Play Store text and creatives have effected our business in addition to app localization and how we have technically set up the processes in specific tools.

CEO and Co-Founder at ALPA Kids

iOS in Google App campaigns in 2024 - strategic and operational approach. How to make it working?

3:00pm - 3:20pm

iOS in Google App campaigns in 2024. What are common problems with iOS campaigns at Google? Details that not many people know around the topic. SKAN4 in Google App campaigns

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google

iOS case study. How do we work with iOS campaigns at Google?

3:20pm - 3:45pm

What is our approach in iOS Performance marketing? What worked for us more, what worked less? How do we work with iOS topics, especially with iOS topics in Google App campaigns.

Andreea Negrila

Marketing Manager at Princess Casino Romania

UA Lead at SkyWind

Mastering Google iOS Campaigns: Hacks for Success and Common Mistakes to Avoid

3:45pm - 4:10pm

Talking about practical experience in finding the right setup for Google iOS campaigns, while learning about common mistakes and cost-saving nuances to watch out for.

Head of Growth at JustPlay

Gaming Lead, Eastern Europe & Israel at Adjust

Coffee break

4:10pm - 4:35pm

Unlocking International Strategies for Mobile Games and Apps

4:35pm - 5:00pm

Principal Gaming Growth Manager at Google

UXR Role in funnel optimization - How to gather and act on users' feedback.

5:00pm - 5:25pm

How we think about optimising user experience on apps optimising Google assets? What we saw as important part of UX optimisation, onboarding optimisation.

Marta Miklaszewicz

UX Researcher at Google

Tests in promotion of non-apps gaming properties

5:25pm - 5:50pm

Measurement and promotion of non-apps games (ie. standalone games, Facebook games). Using video acquire and convert traffic.

Alexander Lubchenko

Chief Marketing Officer at Kosmos

Influencer marketing for app in practice. Using influencer marketing together with UA

5:50pm - 6:15pm

When influencer marketing makes sense and where it is very hard to use? What types of apps is it good for? Examples of good and bad cases. How influencer marketing can be combined with traditional UA?

Lukas Baranowski

Growth Manager, Reality Games

Robert Kruszewski

Head of Monetization at Reality Games

Adjust After Hours @ Google GameCamp

7:00pm - 12:am

After full day of lectures let's party together!. See you at Adjust After Hours @ Google GameCamp sponsored by Adjust. Party requires additional registration at: Adjust After Hours @ Google GameCamp landing page (it will take no more than 15 seconds).

9:00am - 10:00am

Registration + coffee + networking

9:00am - 10.00am

Building cross-platform and cross-device measurement strategy - strategic and operational approach

10:00am - 10.30am

User's journeys became more complex as gaming and apps companies have more touchpoints (ie. web added to app-first activities, apps added to web-first activities). How to approach measurement on many devices? How to be strategic on one side and practial on the other side.

Przemysław Modrzewski

Analytics Advocate, Google

Understanding the user via data in a complex environment - strategic and operational approach

10:30am - 11.00am

Complexity of non-standard measurement. How we approach measurement of our games as the project? Details for the implementation. What apps and games can learn from our approach?

Aleksandra Roznowska

BigData Engineer at Techland

Creative: Ideation to Optimization (including creative for Google App Campaigns)

11:00am - 11:30pm

A presentation of how APPS is trying to optimize their creative production, testing and launch strategy. This will showcase how to develop your own best practices.

User Acquisition Manager at APPS

Coffee break

11:30pm- 12:00pm

How to create creative strategy for a game and app?

12:00pm - 12:30pm

Creation of creative strategy is not just adding a few new creatives. How to do real creative strategy? What elements are important in order to avoid doing random creatives and creative fatigue?

Founder & CEO at AppAgent

Enhancing Production and Testing with AI: A Guide to Agile Creativity

12:30pm - 1:00pm

We'll explore how AI-driven solutions streamline workflows, reduce costs, and enhance the effectiveness of your projects. We'll share our strategies for rapid ad iteration, efficient translation, and real-time performance testing. We'll provide valuable insights into overcoming production bottlenecks, achieving substantial time savings, and setting new standards in creative efficiency and performance.

Debora Paladino

Creative Lead at Admiral Media

Performance Marketing Director at Admiral Media

Hybridisation in the user's journeys - trends, measurement, implementation

1:00pm - 1:30pm

More and more mobile gaming and app developers "hybridise" their assets adding mobile landing pages to apps and apps to mobile web journeys. Where it makes more sense, where it is not useful? How it can be measured. Presentation based on examples.

Gaming and Apps Account Manager at Google

Lunch

1:30pm - 2:30pm

Trends in gaming and apps creatives. What we saw based on our data?

2:30pm - 2:55pm

What trends could we see based on the data? What types of creatives work and what types of creatives do not work?

CMO at SocialPeta

Tests on Geo-based price segmentation with Google Console

2:55pm - 3.20pm

When it makes sense to use geo-based price tests? When it can be dangerous? Examples and case studies of our tests.

Sebastián Angibaud

Ad Monetization Manager at Pixel Federation

Building Hyper-Engaged Player Relationships based on Huuuge Games examples

3:20pm - 3:45pm

Topics that will be touched during presentation: - Celebrating Player Milestones - Appreciating Players Beyond the Game - Creating Exclusive Social Spaces - In-Game Generosity - Strategic Gifting and Rewards - Hosting Destination Events - Personalized Videos and Video Interviews with Players

VIP Team Manager at Huuuge Games

Coffee break

3:45pm - 4:15pm

What is new Google GenAI solutions that can be applied in gaming and apps?

4:15pm - 4.40pm

Progress on Google GenAI solutions that can be used in Growth, Creative and Data activities for mobile gaming and apps.

Michał Skowron

Business Consultant at Google Cloud

Not just a buzz-word: how we are using AI to break our iOS glass ceiling

4:40pm - 5:05pm

Gen AI is not just a buzz-word when done right. This is how we managed to scale our iOS marketing and take it to a next level. Plus an exclusive glimpse into the present-future of Gen-AI.

User Acquisition Team Lead at Lightricks

Sending revenue and business data to Google Ada (from simple use cases to sophisticated ones)

5:05pm - 5.35pm

How the data from different types of apps can be sent to Google Ads. From simple use cases to sophisticated ones focused on pLTV.

Zuzana Luptáková

Apps Implementation Specialist at Google

Getting prepared for privacy changes and Sandbox (with focus on Attribution API)

5:35pm - 6.00pm

Details about recent movements in privacy topics? What are current proposals for Sandbox Attribution API? How it will work compared with current state of measurement?

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google

AppsFlyer Happy Hour at GameCamp 2024

7:00pm - 11:00pm

After full day of lectures let's party together!. See you at AppsFlyer Happy Hour at GameCamp 2024 sponsored by AppsFlyer. Party requires additional registration at: AppsFlyer Happy Hour at GameCamp 2024 landing page (it will take no more than 15 seconds).

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