Game(App)Camp Summit (mobile gaming + apps) 2026

Game(App)Camp Summit (mobile gaming + apps) 2026

June 23, 2026 9:00 am
June 24, 2026 6:00 pm

Overview

12th edition of Game(App)Camp Summit – premium event for apps and mobile gaming companies/teams.



 

Location

12th edition of Game(App)Camp is happening at Google for Startups Campus in Warsaw.
Warsaw, Plac Konesera 10.

What can you expect at 12th edition of Game(App)Camp Summit in Warsaw?

Expert gaming knowledge and networking at the same time.

  • Synergizing Expertise: Combine deep-dives into mobile apps and gaming with high-level networking opportunities.
  • Gain direct insights from Google experts as they share first-hand experience and proven strategies through real-world case studies.
  • Synergizing Expertise: Combine deep-dives into mobile apps and gaming with high-level networking opportunities.
  • Actionable Learning: Explore real-world case studies and practical sessions focused on growth and data within the mobile ecosystem.
  • Google Ecosystem Mastery: Learn to leverage Google’s suite of tools to optimize your growth and data-driven strategies.
  • iOS Excellence: A technical deep-dive into the best practices and solutions for scaling successfully on iOS.

 

Networking events during 12th edition of Game(App)Camp Summit

Don’t miss out on the opportunity to attend two exclusive networking events during the 12th edition of Game(App)Camp Summit. Remember, separate registration is required for each event, so register before the event to secure your spot.

 

AppsFlyer Happy Hour at Game(App)Camp 2026 on 23rd of June at 7pm

 

Happy Hour at Game(App)Camp 2026 on 24th of June at 6pm

After 2nd day of the event, there is one more happy hour too :).

 

 

Pictures from previous edition of Game(App)Camp Summit Summit

 

 

When and where?

23-24th of June 2026 at Google for Startups Campus in Warsaw

Agenda

Detailed agenda can be seen at the end of that landing page.
All presentations and discussions are in English.



 

Tags:
Registration + coffee + networking
9:00am - 10:00am
  • Mariusz Gasiewski
Opening. What trends will shape the performance marketing in apps in the next years? What is happening on the connection of apps and web?
10:00am - 10:40am

Welcome words. What are the key trends that will shape user behavior across apps and the web in the coming years? How of those trends will be crucial for changes in the mobile gaming and non-gaming landscape?

CEE Mobile Gaming Lead, Google
  • Dmitrii Ilinov
State of Gaming and non-Gaming in 2026. What changes in the categories can we see based on data?
10:40am - 11:10am

What important trends and shifts can we see in the non-gaming and gaming categories? How the market is expected to grow in the next months? How iOS market is going to be shaped in the next months?

Sales Director, Non-Gaming - CEE, CIS and Cyprus at Sensor Tower
The state of Gaming and App marketing 2026 (based on latest AppsFlyer data).
11:10am - 11:40am

- The never ending state of iOS - Media mix trend in non-gaming and gaming marketing - Owned media conversion rates benchmarks - Market maturity (using metrics such as installs trend, ad spend, retention, etc) And more!

Coffee break
11.40am - 12.10pm
  • Orhun Mert Simsek
Creative testing - evolution from simple games and apps to more sophisticated projects
12:10pm - 12:40pm

How creative testing is changing once we are moving from simple games and apps to games and apps that have the goal to retain users for much longer.

Co-Founder and CMO at APPS
  • Tamuna Tushishvili
ASO Beyond Rankings: Winning Visibility in the New iOS Search
12:40pm - 13:10pm

The App Store search results page looks very different today than it did just a few years ago. Additional ad placements, reduced visual space for organic listings, and the growing importance of In-App Events and Custom Product Pages are changing the rules of app discovery. In this session, we'll examine how these changes impact organic visibility and discuss practical strategies ASO teams can use to adapt.How do they utilize tools and data to find an edge over the competitors? Come join me, benchmark what your organization looks like, and learn if you are truly moving toward success.

Senior ASO Manager at SplitMetrics
Lunch
1:10am - 2:15pm
  • Mariusz Gasiewski
iOS in Google platform. How to approach it? Case studies
2:15pm - 2:45pm

Optimizing iOS Campaigns on Google: when do they succeed, when do they fail, and what do the case studies show?

CEE Mobile Gaming Lead, Google
  • Magdalena Sumowska
  • Anastasiya Latyshava
Creative testing in Meta (during the Andromeda period) and at Google
2:45pm - 3:15pm

What changed in the creative testing in the last months? How to approach creative testing after changes in Meta and Google platform?

Marketing Strategy Manager at Huuuge Games
Senior UA Manager at Huuuge Games
  • Djordje Petrovic
Bidding strategies in Google App solutions
3:15pm - 3:45pm

At Game(App)Camp 2026, Djordje will cut through the noise on bidding strategy - bringing field-tested practical view on which bidding strategies work, where they break, and how app teams can make them work better.

Senior Growth Manager, Apps at Google
Coffee break
3:45pm - 4:15pm
  • Katarzyna Jakubów
How do you know this description is working for your app's success? A strategy based on experiments on text content.
4:15pm - 4:45pm

Not every "best practice" will work the same. Experiments should be the foundation of an ASO strategy because they help us understand what actually produces results for our app listings.

SEO Director at SalesTube
  • Karol Sobczak
What makes great app advertisers great?
4:45pm - 5:15pm

After spending time in the AppDev team in Dublin, I met all kinds of app customers—from savvy gaming apps to brand new app launches. I have seen how they work and I helped them scale. Today, I am at GameCamp to talk about the best of the best. I want to share with you what makes some advertisers get much better results compared to others. How do they operate?

Industry Manager at Google
AppsFlyer After Hours @ Google GameCamp
5:15pm - 12:00am

After full day of lectures let's party together!. See you at AppsFlyer After Hours @ Google GameCamp sponsored by AppsFlyer  

Registration + coffee + networking
9:00am - 10.00am
  • Trung Nguyen
The shift to real-time agentic analytics: how data infrastructure is iransforming mobile apps beyond dashboards to actions and personalisation.
10:00am - 10.30am

Case study from XGAME: How billion-download mobile game publishers use real-time data to power actions, LiveOps, and personalised player experiences.

Founder at Databuckets
  • Dariusz Furman
AI Agents in the app and game development - case study
10:30am - 11.00am

Simple and sohisticated tricks you can do with AI agents for games, apps development and Growth. Presentation based on examples

CEO, FunVenture
  • Anton Petrushenkov
The Science of Great Onboarding for Apps and Games: How Habit Loops and Product Data Supercharge Your First-Time User Experience
11:00am - 11.30am

In this session, Anton Petrushenkov explores what an ideal onboarding experience looks like when product psychology and data science work together. Drawing on the “Hooked” framework, he will break down how triggers, actions, variable rewards, and investment can be applied to the First-Time User Experience to help players and users reach value faster and start forming habits. The talk will also show why good onboarding cannot be designed in isolation. Anton will explain how onboarding and the core product loop should constantly inform each other, and how teams can use behavioral data to spot where users get confused, disengage, or drop off before habit formation begins. Based on his work helping game and app teams turn raw behavioral data into clear product decisions, the session will focus on practical ways to connect FTUE design, retention thinking, and analytics into one continuous improvement system. We will explore how to analyze user behavior funnels to pinpoint exactly where users drop off, how to leverage behavioral cohorts to identify your app’s "Aha!" moment, and how to build a continuous testing framework.

Founder at FastSight.ai
Coffee break
11:00am - 11:30pm
  • Summer Liu
How top creatives drive smarter acquisition & global scale (in non-gaming and gaming)
11:30pm- 12:00pm

We will look at the convergence of the gaming and non-gaming sectors, breaking down how non-gaming apps are adopting gaming’s aggressive, data-backed creative testing methodologies, and how apps, games are utilizing lifestyle-driven storytelling.

CMO at SocialPeta
  • Pablo Perez
AI content at scale: from prompts to profitable creatives
12:00pm - 12:30pm

n this session I will walk through our AI Creative Factory, how we use AI to ideate, produce and test performance creatives at scale for gaming and non‑gaming apps. I will share specific winning examples and our workflows that improved results, and a few cases where AI‑generated concepts underperformed and how we iterated on them. The goal is to give teams a practical playbook they can apply the next day: tools, processes and pitfalls to avoid when making AI a real part of their creative machine. We will dissect real-world campaign data to separate high-performing AI strategies from common, costly pitfalls.

Operations Director at Admiral Media
  • Joséphine Steger
AI-driven creatives. What works better what works worse? Pocket Paws case study
12:30pm - 1:00pm

Generative AI has fundamentally changed the speed of asset production, but speed means nothing if the creative doesn't convert. Moving past the initial hype, this presentation delivers a raw, data-backed look at the reality of AI-driven creatives in performance marketing today. What is actually driving return on ad spend (ROAS), and what is falling flat? We will dissect real-world campaign data to separate high-performing AI strategies from common, costly pitfalls.

Senior Growth Manager at AppAgent
Lunch
1:00pm - 2:00pm
  • Jakub Marek
Post-IDFA iOS UA Measurement: A Practical Introduction to Incrementality
2:00pm - 2:30pm

Five years after the ATT changes, iOS measurement is still difficult, but not impossible. Based on real implementation learnings from 100+ tests run on a game with 2M DAU, this talk gives a practical introduction to incrementality for mobile games. We will cover why incrementality matters, how it differs from attribution, what data is needed, how tests and models can be validated, and how you can start using incrementality within a month without overcomplicating your reporting setup.

Founder at Numu Collective
  • Bernd Quehenberger
Your Listing Has a New Reader: ASO in the Age of AI Search
2:30pm - 3:00pm

Your app store listing has always had two jobs: convince the human and rank in the store. There's a third job now, and most ASO teams don't know it exists yet. AI assistants like ChatGPT, Gemini and Perplexity are increasingly the first stop before the App Store. When someone asks for an app recommendation the model from sources it trusts, synthesizes an answer, and names a handful of apps. Early research shows app store listings are a often cited source in AI-generated recommendations. The metadata you wrote for the algorithm is now being read by something that quotes it. This session breaks down how AI assistants actually decide which apps to recommend, what that means for how you write and structure your listing.

Head of Organic Growth at SplitMetrics
Coffee break
3:00pm - 3.30pm
  • Gautam Jain
Creative and technical part of good creatives in Google Ads
3:30pm - 4.00pm

How to build good creatives for Google App Campaigns? What are differences between Android and iOS creatives? Presentation based on Google benchmarks and data.

Apps Business Lead at Google
To be announced
4:00pm - 4:30pm
To be announced
4:30pm - 5.00pm
Digital Eagle Happy Hour at GameCamp 2026
5:30pm - 11:00pm

After full day of lectures let's party together!. See you at Digital Eagel Happy Hour at GameCamp 2026 sponsored by Digital Eagle. Party requires additional registration at.

Anastasiya Latyshava

Anastasiya Latyshava

Senior UA Manager at Huuuge Games
Anton Petrushenkov

Anton Petrushenkov

Founder at FastSight.ai
Bernd Quehenberger

Bernd Quehenberger

Head of Organic Growth at SplitMetrics
Dariusz Furman

Dariusz Furman

CEO, FunVenture
Djordje Petrovic

Djordje Petrovic

Senior Growth Manager, Apps at Google
Dmitrii Ilinov

Dmitrii Ilinov

Sales Director, Non-Gaming - CEE, CIS and Cyprus at Sensor Tower
Gautam Jain

Gautam Jain

Apps Business Lead at Google
Jakub Marek

Jakub Marek

Founder at Numu Collective
Joséphine Steger

Joséphine Steger

Senior Growth Manager at AppAgent
Karol Sobczak

Karol Sobczak

Industry Manager at Google
Katarzyna Jakubów

Katarzyna Jakubów

SEO Director at SalesTube
Magdalena Sumowska

Magdalena Sumowska

Marketing Strategy Manager at Huuuge Games
Mariusz Gasiewski

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google
Orhun Mert Simsek

Orhun Mert Simsek

Co-Founder and CMO at APPS
Pablo Perez

Pablo Perez

Operations Director at Admiral Media
Summer Liu

Summer Liu

CMO at SocialPeta
Tamuna Tushishvili

Tamuna Tushishvili

Senior ASO Manager at SplitMetrics
Trung Nguyen

Trung Nguyen

Founder at Databuckets

Sponsors

Companies supporting with content XI edition of Game(App)Camp