8TH EDITION OF GAMECAMP

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WHAT IS GAMECAMP ?

GameCamp – community and conference focused on business aspects of mobile gaming

Are you interested in deeper knowledge related to topics like:

  • how to monetise mobile game in different countries in the world?
  • how to measure LTV of users in mobile game?
  • what are best practices in user acquisition in different countries
  • what do we know about mobile gamers and payers?
  • how to scale gaming business?

 

If yes, then GameCamp community and GameCamp conference happening every 3-4 months in Warsaw, is for you. As it is supported by Google for Startups, it is free for gaming companies.

Registration + coffee
9:30 - 10:00
  • Javier Castro Giganto
  • Mariusz Gąsiewski
Opening
10:00 - 10:10
Head of EMEA Apps Gaming, Google
CEE Mobile Gaming Lead, Google
  • Mariusz Gąsiewski
Growth trends based on the data
10:10 - 10:50

What Growth trends can we see in different gaming genres and in different countries? How Organic and Paid is behaving in Growth? Based on the Google and industry data.

CEE Mobile Gaming Lead, Google
  • Erik Hegely
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.
10:50 - 11:30

To have a sustainable, repeatable and balanced Acquisition Strategy you’ll need to think of it as system of compounding loops. And although the Paid Acquisition loop (UA) is crucial part of it, ignoring the Organic Acquisition loop (ASO) might mean the difference between a game that generates 7-figures or 8-figures revenue per year. Presentation based on examples and case studies.

Head of Growth, Pixel Federation
Coffee break
11:30 - 12:00
  • Andrej Kugonič
Enabling the growth of the game through performance marketing in 2020
12:00 - 12:30

Every year performance marketing is changing and with it, growth strategies. We will cover in this topic, at the beginning some of the general rules in today's market and how to grow a game profitably through performance marketing channels and what are the most important metrics to keep in mind. In the next part, we will connect those growth metrics with signals which can be given to the Product/Game teams to help make good decisions. Presentation will be based on activities that we are doing at Nordeus to achieve such goals.

User Acquisition Lead, Nordeus
  • Itay Milstein
Driving profitability of Google App Campaigns in scale. What is easy, what is difficult? Strategic and operational approach. Learnings taken from Huuuge Games campaigns.
12:30 - 13:10

Strategic and operational approach. Learnings taken from Huuuge Games campaigns. Which best practices I saw especially important, which ones can be skipped?

Head of Search, Huuuge Games
  • Łukasz Kwiecień
Scaling UA activity - the challenges of growth
13:10 - 13:40

What to look out for when trying to scale up the user acquisition. What metrics to choose, how to approach this topic, what to measure and how to decide if we are successful or not.

Head of Marketing, Gamesture
Lunch
13:40 - 14:40
  • Denis Larionov
  • Serg Kharchenko
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ASO techniques
14:40 - 15:20

This session we will talk about our experience in A/B testing game creatives on Google Play with our mobile title ZooCraft: Animal Family. Optimization Tips and Tricks for Early 2020 and ASO loop as we see it in our company.

Creative Manager, Creative Mobile
Evangelist, Creative Mobile
  • Adam Turowski
Fake ads have taken over UA. The content of more and more ads are not closely related to the apps they promote. Why is this happening, and does it actually work?
15:20 - 16:00

Traditionally, promoting an app focuses on showcasing the features of the app or creating a need to use any given product. The recent trend has shifted instead to telling an interesting story, less related to the underlying game. Often, these stories are made to look as though they are real gameplay, where the mechanics are in reality completely nonexistent in the app, and they focus on characters performing seemingly senseless actions. Another trend of fake ads touches upon creating a frustration for users, showing failed scenarios, perhaps leading the user to think they can do better. Now, at Miri, we've been able to explore this trend and have tested many fake ads in order to understand whether they could be effective in UA for the range apps and games we work with. Our findings are varied. Fake ads sometimes helped us improve ROAS, in other times, a high CTR and low CPI didn't translate into a better ROAS for our clients.

Co-Founder, Miri Growth
Coffee break
16:00 - 16:25
  • Mor Stone
Facebook's and Social Creative Best Practice that worked for Huuuge
16:25 - 17:00

Practical learnings from Huuuge Games' experience at Facebook creatives. What worked for us what did not. How Facebook creatives should be different than Google creatives?

Senior Social Media Buyer, Huuuge Games
  • Martin Luther
  • Milan Štrba
Creativity & Performance: Best buddies in mobile marketing
17:00 - 17:40

In this talk you will find out how the process of making creatives in mobile games works from A/B testing to choosing the final creatives. How many people are included in this process? How much time does it take to create ad for a mobile game? What mistakes should be avoided?

Creative team leader, SuperScale
Hyper-Casual Specialist/UA Manager, SuperScale
  • Mariusz Gąsiewski
Closing
17:40 - 17:50
CEE Mobile Gaming Lead, Google
GameCamp After Party at Google for Startups Campus (you can just stay after conference): http://bit.ly/GameCampAfterParty
17:50 - 23.00

After a full-day of focus GameCamp invites you to some nice mingling in a different setting. Stay just a little bit longer and join us for a drink and pizza in hippie atmosphere of Syreni Śpiew. See details at GameCamp website at : Party and networking section. Details: http://bit.ly/GameCampAfterParty

Registration
9:30 - 10:00
  • Mariusz Gąsiewski
Opening
10:00 - 10:10
CEE Mobile Gaming Lead, Google
  • RJ Mical
Art or data science?
10:10 - 10:40

Art or data science? What is more important in driving user' satisfaction in gaming? How to combine it together?

Director of Games, Google
  • Ivan Kozyev
In-app offers monetization from basics to advanced technics based on Crazy Panda experience.
10:40 - 11:20

From simple user segmentation to a complex interconnected system, we will follow Crazy Panda`s progress in developing personalized monetization. The key message of the session is not only about when or who to show those offers to, but also about how to make them truly personal.

Head of Analytics, Crazy Panda
Coffee break
11:20 - 11:50
  • Elif Buyukcan
Customizing video rewards using spender predictions
11:50 - 12:30

Personalized playing experience is an important driver for engagement and monetization, and AI offers great tools to achieve this. This session will share our learnings from offering additional video rewards to predicted non-spenders.

BI Director, Rovio
  • Sara Krk
How do we do ad-hoc tasks in our Data Scientist team?
12:30 -13:00

Different types of ad hoc analyses that we are doing at Outfit7. How do we work on them? What tasks are we trying to automate, which ones staying manual?

Senior Data Scientist, Outfit7
  • Nikolaj Ahlberg-Pedersen
Learnings and insights from Benchmarks+ | Performance Insights for 1.2bn Monthly Players from 2019
13:00 - 13:30

GameAnalytics shares global gaming trends surfaced from the Benchmarks+ platform. Their analysis spans more than 88,000 games, 150 million transactions, 1.2 billion players and 16 billion sessions on average each month - with performance insights dating back to 2016. Expect to learn the latest industry trends for core engagement and monetization KPIs like retention, session length, ARPPU and conversion across all major genres and sub-genres, now including aggregated insights for the top 5%, 10%, and 20% of market performance. This is one of the most detailed pieces of gaming analysis currently available for developers, studios and publishers of all shapes and sizes. If you’ve ever asked yourself ‘how is my mobile game or studio performing compared to others in the same genre?’, then this talk is for you.

VP of Product, GameAnalytics
Lunch
13:30 - 14:30
  • Michal Grno
Data Science behind UA
14:30 - 15:05

How to create good BI for UA activities? How we did it at Pixel Federation? How we structure our systems and our teams? What we can say based on our experience?

Head of Marketing Analytics, Pixel Federation
  • Rudradeb Mitra
Using Data Science for Behavioural Game Design
15:05 - 15:40

In this talk, the speaker will show how data science and behavioral science can help to design better games, increase retention, and in-app purchases, and achieve viral growth.

Founder, Omdena
Coffee break
15:40 - 16:10
  • Martin Jelinek
Building cost-effective mobile product & marketing app analytics based on GCP. Case study
16:10 - 16:40

Ever wondered whether it makes sense for your company to build your own app analytics stack? This session will feature a case study about us doing just that, using tools like Google Firebase, BigQuery, and Data Studio. I'll guide the audience through the whole process, including the initial decision making (why we chose to build, what tools to use), execution (events and metrics definitions, implementation and testing, cost control), and a final evaluation of pros and cons of such an approach & our learnings.

Head of Marketing, AppAgent
  • Franco Spina
Best Mobile Engagement Practice in 2020
16:40 - 17:10

The blueprint for how to engage players in mobile games is getting more detailed as time goes on. In this talk, using evidence from the thousands of games that have integrated deltaDNA technology through the years, Franco will go through the key best practices for engagement across live ops, ads, targeted offers and more. By looking at the KPIs and lifespans of high-performing games, he will demonstrate the anatomy of a game that engages its players effectively and efficiently.

Lead Game Design Consultant, Unity/ deltaDNA
  • Igal Frid
State of Mobile Gaming Marketing in 2019 based on data.
17:10 - 17:40

Deeper looking into AppsFlyer benchmarks and data from 2019. What trends in Paid and Organic we can see.

Mobile Insights Specialist, AppsFlyer
  • Mariusz Gąsiewski
Closing
17:40- 17:45
CEE Mobile Gaming Lead, Google
GameCamp Data Day After Party
19:30 - 24:00

After a full-day of focus GameCamp and AppsFlyer invites you to some nice mingling in a different setting. Stay just a little bit longer and join us for a drink and good in amazing atmosphere of SEN Warsaw. See details at GameCamp website at : Party and networking section. Details: http://bit.ly/DataDayAfterParty

Michal Grno

Michal Grno

Head of Marketing Analytics, Pixel Federation
Martin Jelinek

Martin Jelinek

Head of Marketing, AppAgent
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Elif Buyukcan

Elif Buyukcan

BI Director, Rovio
RJ Mical

RJ Mical

Director of Games, Google
Andrej Kugonič

Andrej Kugonič

User Acquisition Lead, Nordeus
Sara Krk

Sara Krk

Senior Data Scientist, Outfit7
Łukasz Kwiecień

Łukasz Kwiecień

Head of Marketing, Gamesture
Mor Stone

Mor Stone

Senior Social Media Buyer, Huuuge Games
Javier Castro Giganto

Javier Castro Giganto

Head of EMEA Apps Gaming, Google
Itay Milstein

Itay Milstein

Head of Search, Huuuge Games
Erik Hegely

Erik Hegely

Head of Growth, Pixel Federation
Ivan Kozyev

Ivan Kozyev

Head of Analytics, Crazy Panda
Rudradeb Mitra

Rudradeb Mitra

Founder, Omdena
Nikolaj Ahlberg-Pedersen

Nikolaj Ahlberg-Pedersen

VP of Product, GameAnalytics
Martin Luther

Martin Luther

Creative team leader, SuperScale
Milan Štrba

Milan Štrba

Hyper-Casual Specialist/UA Manager, SuperScale
Denis Larionov

Denis Larionov

Creative Manager, Creative Mobile
Franco Spina

Franco Spina

Lead Game Design Consultant, Unity/ deltaDNA
Igal Frid

Igal Frid

Mobile Insights Specialist, AppsFlyer
Serg Kharchenko

Serg Kharchenko

Evangelist, Creative Mobile
Adam Turowski

Adam Turowski

Co-Founder, Miri Growth

Event Detail

February 4, 2020 9:30 am
February 5, 2020 4:30 pm