A/B tests in app stores – from A to Z

A/B tests in app stores – from A to Z

December 16, 2021 3:00 pm
December 16, 2021 4:30 pm

Overview

Two specialists from well-known Huuuge Games studio will guide you through A/B listings – learnings they got from tens of different tests, how to run the listings in the right way and how to read the collected data. Because it will not bring any results, if you will not use it properly.

Presentation is based on examples and case studies.

Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

Tags:
  • Kacper Chwaliński
A/B Store Listings Tests. Proving Hypothesis
3:00pm - 3:45pm

A/B listsings: strategic and operational approach. What learnings we have from different tests we run in last months? How to run it in the right way? Examples and case studies of A/B tests.

Head of Organic Growth in Huuuge games
  • Aleksander Dunin
  • Kacper Chwaliński
  • Mariusz Gasiewski
Q&A and panel discussion
Project Coordinator, Google
Head of Organic Growth in Huuuge games
CEE Mobile Gaming Lead, Google
3:45pm - 4:05pm
Aleksander Dunin

Aleksander Dunin

Project Coordinator, Google
Kacper Chwaliński

Kacper Chwaliński

Head of Organic Growth in Huuuge games
Mariusz Gasiewski

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google
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