ASO via A/B testing – what to do and what to avoid

ASO via A/B testing – what to do and what to avoid

May 6, 2021 3:00 pm
May 6, 2021 4:30 pm

Overview

Write, test, change, try again. ASO and app store A/B testing is so much about details and nuances. Sometimes very small, hard to notice change can bring Eureka. But why won’t you listen to our guests so you skip some of the tests? And learn where to look for changes?

All based on case studies.

Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

Tags:
  • Diego Pires
  • Yuri Meggiolaro
Four ASOme tales of 2020
3:00pm - 3:30pm

Join Diego and Yuri from the Growth team at Space Sheep Games who share some of last year's main ASO learnings and insights in 4 quick cases. Expect lots of creative experimentation, storefront A/B testing, Eureka moments and even some celebrity drama.

Copywriter, Space Sheep Games
ASO Analyst, Space Sheep Games
  • Ivan Pratsenka
  • Lina Danilchik
  • Natalie Tishkevich
How to make the most of app store A/B testing
3:30pm - 4:00pm

Pre-launch testing for mobile apps & games - what to test, cases. Strategic and operational approach to app store product page optimisation and localisation testing. Major mistakes in mobile A/B testing. Presentation based on examples and case studies.

Product Manager and Product Owner at SplitMetrics
Mobile Marketing Specialist, SplitMetrics
Senior Customer Success Manager at SplitMetrics
  • Diego Pires
  • Ivan Pratsenka
  • Lina Danilchik
  • Mariusz Gasiewski
  • Natalie Tishkevich
  • Yuri Meggiolaro
Q&A and panel discussion
4:00pm - 4:30pm
Copywriter, Space Sheep Games
Product Manager and Product Owner at SplitMetrics
Mobile Marketing Specialist, SplitMetrics
CEE Mobile Gaming Lead, Google
Senior Customer Success Manager at SplitMetrics
ASO Analyst, Space Sheep Games
Diego Pires

Diego Pires

Copywriter, Space Sheep Games
Ivan Pratsenka

Ivan Pratsenka

Product Manager and Product Owner at SplitMetrics
Lina Danilchik

Lina Danilchik

Mobile Marketing Specialist, SplitMetrics
Mariusz Gasiewski

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google
Natalie Tishkevich

Natalie Tishkevich

Senior Customer Success Manager at SplitMetrics
Yuri Meggiolaro

Yuri Meggiolaro

ASO Analyst, Space Sheep Games
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