Creative in mobile gaming: art or data science?

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Seems like a fundamental question and probably we won’t answer it clearly, but our speakers will share their experience and ideas on how to navigate. Read the data, trust your heart. Or other way round.

All presentations are based on examples and case studies. See below detailed agenda i info about speakers.

  • Claire Rozain
Creativity and science behind creative testing. Creative testing framework and creative best practices in different UA channels
3.00pm - 3.30pm CET

How to combine creative and data approach in creative testing? How to make it as the process and learning loop and not one-off? Presentation based on examples and learnings from different campaigns and traffic sources.

UA Manager at Product Madness
  • Jussi Naapuri
Practical approach to creative testing and creative optimisation at Google UAC ads
3.30pm - 4.00pm CET

During the session Jussi will be going over best practices they use at Rovio to optimise creatives on Google Ads + what to keep in mind. Additionally he will share what creative learnings they get from Google Ads to use elsewhere, and vice versa And finally how to approach ad groups and testing creative themes.

Senior Performance Marketing Specialist at Rovio
  • Claire Rozain
  • Jussi Naapuri
  • Mariusz Gąsiewski
  • Thiago Nam
Q&A and Discussion pannel: Creative in mobile gaming: art or data science?
4.00pm - 4.30pm
UA Manager at Product Madness
Senior Performance Marketing Specialist at Rovio
CEE Mobile Gaming Lead, Google
Gaming Growth Manager at Google
Claire Rozain

Claire Rozain

UA Manager at Product Madness
Jussi Naapuri

Jussi Naapuri

Senior Performance Marketing Specialist at Rovio
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Thiago Nam

Thiago Nam

Gaming Growth Manager at Google

Event Detail

November 25, 2020 3:00 pm
November 25, 2020 4:30 pm