How to find creative that really works? New concepts vs iteration? Approaches to look for inspirations and test different types of creatives. We have invited both gaming studio and creative mobile agency to share their thoughts.
All presentations are based on examples and case studies.
As our speakers kindly agreed to share the recording, I am adding it here.
Creative testing process for apps and games - what we've learned so far and what our current process is? How we try to work with "Ad fatigue" adjusting it to specific channels ( different platforms require more or less frequent creative changes). How we work with "creative recycling" - using the same creatives for different platforms?
Scaling with creative is difficult. Genre, location, different players... You can turn grey. Unless you are creative mobile agency and you spend most of your time on watching trends, testing and learning the market.
