Creative that works – creative process and creative testing

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How to find creative that really works? New concepts vs iteration? Approaches to look for inspirations and test different types of creatives. We have invited both gaming studio and creative mobile agency to share their thoughts.

All presentations are based on examples and case studies.

Tags:
  • Marijana Nikolic
  • Snezana Djuric
Creative testing process for apps and games
15:00 - 15:30

Creative testing process for apps and games - what we've learned so far and what our current process is? How we try to work with "Ad fatigue" adjusting it to specific channels ( different platforms require more or less frequent creative changes). How we work with "creative recycling" - using the same creatives for different platforms?

UA Lead, Peaksel
CMO, Peaksel
  • Lucia Mrvová
Creative testing in launching and scaling the game and app
15:30 - 16:00

Scaling with creative is difficult. Genre, location, different players... You can turn grey. Unless you are creative mobile agency and you spend most of your time on watching trends, testing and learning the market.

Head of UA, AppAgent
  • Julia Sharikova
  • Lucia Mrvová
  • Marijana Nikolic
  • Mariusz Gąsiewski
  • Snezana Djuric
Q&A and panel discussion
16:00 - 16:30
Gaming Growth Manager, Google
Head of UA, AppAgent
UA Lead, Peaksel
CEE Mobile Gaming Lead, Google
CMO, Peaksel
Julia Sharikova

Julia Sharikova

Gaming Growth Manager, Google
Lucia Mrvová

Lucia Mrvová

Head of UA, AppAgent
Marijana Nikolic

Marijana Nikolic

UA Lead, Peaksel
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Snezana Djuric

Snezana Djuric

CMO, Peaksel

Event Detail

April 8, 2021 3:00 pm
April 8, 2021 4:30 pm