Webinar – Effective creative for mobile games and apps

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Creative became one of most important levers in performance marketing. What are creative best practices in gaming and non-gaming? What trends did we observe in creatives for mobile games and apps? All presentations are based on examples and case studies.

 

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  • Adam Turowski
8 Types of mobile game and app creatives you should try
15:00 - 15;30

Game developers are encountering increasing competition across different channels; it’s becoming harder every day to obtain good results in UA. We all know that a great creative is essential to meet targets — a fact that may become even more critical after iOS 14 and IDFA changes are implemented. At Miri, weekly creative testing has always been at the core of what we do. Over that past three years, we have worked with around 80 apps and tested approximately 8,000 different videos. From this, we’ve been able to recognize and define the characteristics of certain types of concepts that frequently perform well. We have also seen these concepts work for specific app categories. In this presentation, we would like to share our typology and discuss the game categories where we’ve seen these specific concepts perform particularly well. We hope this may help in building or improving the testing plan for your game and, as a consequence, achieve better results in UA.

Co-Founder, Miri Growth
  • Lisa Haskins
Creative that works and creative that doesn't. Learnings from VidMob data amidst COVID-19.
15:30 - 16:00

Explore gaming insights that drive app ad performance for marketers during COVID-19. Using VidMob Creative Intelligence, we'll pinpoint which elements are impacting the biggest gaming trends and outline how to optimise your next App focused campaigns. In the time of COVID, it’s increasingly important to revisit and test brand best practices by using creative data to maximize campaign performance. Understanding the current state of gaming and global gaming insights can help brands navigate COVID trends and make data-informed creative decisions. Walk away from this presentation understanding how to approach the creative process from a strategic and operational perspective.

Head of Data & Marketing at VidMob
  • Adam Turowski
  • Lisa Haskins
  • Mariusz Gąsiewski
  • Pablo Dopico
  • Thiago Nam
Effective creative for games and apps: discussion and Q&A session.
16:00 - 16:30
Co-Founder, Miri Growth
Head of Data & Marketing at VidMob
CEE Mobile Gaming Lead, Google
Head of Brand & Agencies EMEA at VidMob
Gaming Growth Manager at Google
Adam Turowski

Adam Turowski

Co-Founder, Miri Growth
Lisa Haskins

Lisa Haskins

Head of Data & Marketing at VidMob
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Pablo Dopico

Pablo Dopico

Head of Brand & Agencies EMEA at VidMob
Thiago Nam

Thiago Nam

Gaming Growth Manager at Google

Event Detail

October 6, 2020 3:00 pm
October 6, 2020 4:30 pm
CET, GMT+1