Effective User Acquisition – preparation and learnings

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User Acquisition – process through which new users or customers are acquired for a mobile app business through marketing-driven activity. We all know the theory. But we also know that practice makes perfect. That’s why we invited two marketers to share their experience on making right steps at the right moment.

All presentations are based on examples and case studies.

Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

  • Julius Vencel
Global Launching a game from UA Point of View
3:00pm - 3:30pm

How to check if a game is ready for paid User Acquisition? What channels to use for paid UA when global launching and how to test them? What is our approach and how are we global launching a game? What metrics are most important for us and worth looking at? How and when to scale? Athletics Mania case study - everything will be based on real numbers and data from our Athletics Mania global launch.

CMO at PowerPlay Studio
  • Szilvia Haluska
User Acquisition for a game with Google Ads - how to do it and what to avoid
3:30pm - 4:00pm

How to work with Google Ads? What to focus on and what to avoid? What worked for us, what was more challenging. Best tips and warnings based on Szilvia's experience.

Product Marketing Manager at Pixel Federation
  • Jan Vohryzek
  • Julius Vencel
  • Mariusz Gąsiewski
  • Szilvia Haluska
Q&A and panel discussion
4:00pm - 4:30pm
Gaming Industry Manager, Google
CMO at PowerPlay Studio
CEE Mobile Gaming Lead, Google
Product Marketing Manager at Pixel Federation
Jan Vohryzek

Jan Vohryzek

Gaming Industry Manager, Google
Julius Vencel

Julius Vencel

CMO at PowerPlay Studio
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Szilvia Haluska

Szilvia Haluska

Product Marketing Manager at Pixel Federation

Event Detail

March 18, 2021 3:00 pm
March 18, 2021 4:30 pm