Webinar – Game/App improvement based on iterations, player’s feedback, personas

The event is expired

Game, app optimisation is a long journey. It includes looking at quantitative (gaming analytics) and qualitative data (understanding the player, interviews). In this webinar we will look at different approaches to that challenge. Especially topic of learning on mistakes, understanding the user by building a persona, iteration of design and ideas.

All presentations are based on examples and case studies.


Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

  • Julius Vencel
How to learn from mistakes, test and prototype new ideas. How have we changed internal processes to overcome problems?
15:00 - 15;30

We failed multiple times and that is great. Sometimes things don’t go as planned and that is perfectly fine. Failure simply means there is something to be learned or another direction to be taken. It's is an opportunity and a chance to reevaluate and come back stronger with better reasoning. I'll uncover our problems we have to deal with as a game developers and how we are taking advantage of this situation to improve.

CMO at PowerPlay
  • Piotr Miklas
The Making of user personas based on Questland mobile app
15:30 - 16:00

Segmentation and profiling of players based on Business Intelligence data, demographics and in-game behaviour. The process and results of persona creation. Presentation based on Questland mobile game (4.7 at Google Play based on 273 000 user reviews).

Community Manager at Gamesture
  • Julius Vencel
  • Mariusz Gąsiewski
  • Martin Svoboda
  • Piotr Miklas
User's feedback and iterations: good and best practices. Discussion and Q&A session.
16:00 - 16:30
CMO at PowerPlay
CEE Mobile Gaming Lead, Google
Gaming Industry Manager at Google
Community Manager at Gamesture
Julius Vencel

Julius Vencel

CMO at PowerPlay
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Martin Svoboda

Martin Svoboda

Gaming Industry Manager at Google
Piotr Miklas

Piotr Miklas

Community Manager at Gamesture

Event Detail

July 23, 2020 3:00 pm
July 23, 2020 4:30 pm
CET, GMT+1