GameCamp Light #14 on 19th of December 2025

GameCamp Light #14 on 19th of December 2025

December 19, 2025 3:30 pm
December 19, 2025 8:30 pm

Overview

Next edition of GameCamp Light is coming! With the generous support of Reality Games, who are providing space at Cracow Hub (KrakowHub.pl), we have resumed our events and we are announcing 14th edition.

14th edition of GameCamp Light is focused on “Perspectives for Growth in mobile gaming and apps in 2026”.

For those unable to attend in person, we’ll still be offering an online version.
 
What is GameCamp Light?
 
GameCamp Light is a quarterly, hybrid meetup designed for anyone interested in the business and creative side of gaming. It’s a fantastic chance to learn about the latest developments in the gaming industry and to network with other professionals (ie from apps industry).
 

The main idea behind GameCamp Light was

  • decrease barrier in Business, Growth, Data, Monetisation areas in gaming and apps by sharing practical and useful knowledge in those areas
  • grow cooperation and networking between gaming professionals from different companies and countries
  • increasing exchanging of knowledge and experience between professionals from gaming and other industries (ie. apps industry)

 

GameCamp Light #14 in person in Cracow + online

 
Its 14th edition is held at the same time:

 

Info about dates:

  • The event will start on 19th of December 2025 at 3.30pm CET, UTC + 2 (Central European Time)
  • online part starts at 4.30pm CEST UTC + 2 (Central European Time) at: Reality Games Youtube channel

 
GameCamp Light #14
 

Registration

Register for GameCamp Light #14 (in separate form):

 
 

Registration + offline networking at Reality Games Campus in Cracow
3.30pm - 4.30pm CET (UTC +2)

Some time to register people on-site

  • Mariusz Gasiewski
Events starts online as well. Welcome words run from Reality Games Campus in Cracow
4.30pm - 4.35pm CET (UTC +2)
CEE Mobile Gaming Lead, Google
  • Mariusz Gasiewski
Perspectives for growth of mobile gaming and apps market in 2026. Will non-gaming Apps cannibalize the mobile gaming sector in 2026 and beyond?
4.35pm - 5.05pm CET (UTC +2)

What are perspectives for growth of mobile gaming and apps in 2026? What's Next? Forecasting growth in mobile gaming and the app economy for 2026.

CEE Mobile Gaming Lead, Google
  • Agnieszka Dobrenko
Testing concepts via Meta and Social channels
5.05pm - 5.35pm CET (UTC +2)

How to test other concepts in Social channels?

Meta Ads Expert
  • Mariusz Gasiewski
Where is the money? Investment landscape in gaming and apps
5.35pm - 6.05pm CET (UTC +2)

How financing in gaming and in apps looks like comparing to other industries? What investors do think about those industries?

CEE Mobile Gaming Lead, Google
  • Svitlana Matlay
Tap to Win: Why the Future of UA is Interactive
6.05pm - 6.35pm CET (UTC +2)

User acquisition (UA) for mobile games can be challenging, especially when audiences are overwhelmed by diverse or repetitive video ads, which can often be confusing. Interactive formats such as playables, on the other hand, can significantly improve performance – they allow users to interact, “test drive” gameplay in a short time, and quickly make an installation decision. The lecture reveals the importance, current state, and best practices of interactive ad formats.

Design Lead & Creative consultant at Unity
Offline networking in Cracow
6.35pm - 8.30pm CET (UTC +2)
Agnieszka Dobrenko

Agnieszka Dobrenko

Meta Ads Expert
Mariusz Gasiewski

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google
Svitlana Matlay

Svitlana Matlay

Design Lead & Creative consultant at Unity
The event is expired