Webinar – Growing measurement capabilities of gaming and apps company

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Building the measurement stack and analytics competency in the company are one of most important requirements for growing i scaling any gaming and apps business. It is especially important once a company is preparing for some Growth and User Acquisition activities.

During the webinar we will present

  • a few approaches to develop measurement system in the company
  • how to make sure we measure right KPIs and develop analytics capabilities in the company
  • how to grow analytics team in the company

All presentations are based on examples and case studies.


Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

Tags:
  • Adam Longhorn
Building the BI system and analytics capabilities at the company based on Reality Games example
15:00 - 15:25

Building the BI system and analytics capabilities at the company. How we built it and grew its capabilities? How we developed our analytics capabilities? What was easy, what was more difficult. Preparation, process step by step

Head of Analytics, Reality Games
  • Martin Jelinek
Building cost-effective mobile product & marketing app analytics based on Google Cloud, Firebase and Big Query. Case study
15:25 - 15:50

When do you need your own analytics? This session will feature a case study about us doing just that, using tools like Google Firebase, BigQuery, and Data Studio. Presentation will guide you through the whole process: initial decision making, execution (events and metrics definitions), implementation, testing and a final evaluation of pros and cons of such an approach & our learnings.

Head of Marketing, AppAgent
  • Michal Grno
Data Science behind User Acquisition. Pixel Federation approach.
15:00 - 16:15

How to create good BI for User Acquisition activities? How we did it at Pixel Federation? What would we do differently? How we structured our systems and our teams? What we can say and recommend based on our experience?

Head of Marketing Analytics, Pixel Federation
  • Adam Longhorn
  • Jan Vohryzek
  • Mariusz Gąsiewski
  • Martin Jelinek
  • Michal Grno
Q&A and discussion
16:15 - 16:30
Head of Analytics, Reality Games
Gaming Industry Manager, Google
CEE Mobile Gaming Lead, Google
Head of Marketing, AppAgent
Head of Marketing Analytics, Pixel Federation
Adam Longhorn

Adam Longhorn

Head of Analytics, Reality Games
Jan Vohryzek

Jan Vohryzek

Gaming Industry Manager, Google
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Martin Jelinek

Martin Jelinek

Head of Marketing, AppAgent
Michal Grno

Michal Grno

Head of Marketing Analytics, Pixel Federation

Event Detail

May 28, 2020 3:00 pm
May 28, 2020 4:30 pm
CET, GMT+1