Do you have any games or apps that are monetised via ads? Interested how to improve your ad monetisation via better waterfall management? Then this session is for you. From most important fundamentals to sophisticated strategies.
All presentations are based on examples and case studies. See below details about agenda and speakers.
As our speakers kindly agreed to share the recording, I am adding it here.
Let’s start with most important fundamentals. Evolution of ad-serving logic (from one Ad-network to Bidding) How to setup and run your first waterfalls and how to optimise them at the beginning. What to expect - few case studies/internal performance numbers we saw after introducing those waterfall changes.
The aim of the session is to share actionable insights and advice on how developers can maximize their ad ARPDAU and revenue through the effective waterfall and bidding management. The session will, among others, cover the following aspects of the topic: - What metrics beyond eCPM developers should focus on when optimizing - Best practices for waterfall/bidding management - Show, don't tell."" Demonstrating the impact said best practices can have. Session will be backed by case studies, with real data from the leading video games companies and games from various genres.
