Webinar – Growing UA Strategy – strategic and operational view

The event is expired

Strong Growth/UA strategy became „a must” in competitive gaming and apps market. How to do it right?

All presentations are based on examples and case studies.


Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

  • Andrej Kugonič
Post COVID-19 UA strategy for IAP-driven business
15:00 - 15;30

How to get prepared for effective UA? How not to overspend and how to use potential. What is the same as before COVID-19, what changed? Presentation based on Nordeus learnings and examples.

User Acquisition Lead, Nordeus
  • Luka Rade
UA in ads-driven gaming business.
15:30 - 16:00

How do I get prepared for Growth and User acquisition ads-driven gaming business? How it differs versus IAP-driven User Acquisition? What are the most important points in understanding and measuring LTV in such business? Presentation based on Outfit7 examples and learnings.

User Acquisition Lead at Outfit7
  • Andrej Kugonič
  • Luka Rade
  • Mariusz Gąsiewski
  • Mladen Vlašić
UA: good and best practices. Discussion and Q&A session.
16:00 - 16:30
User Acquisition Lead, Nordeus
User Acquisition Lead at Outfit7
CEE Mobile Gaming Lead, Google
Gaming Industry Manager at Google
Andrej Kugonič

Andrej Kugonič

User Acquisition Lead, Nordeus
Luka Rade

Luka Rade

User Acquisition Lead at Outfit7
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Mladen Vlašić

Mladen Vlašić

Gaming Industry Manager at Google

Event Detail

June 17, 2020 3:00 pm
June 17, 2020 4:30 pm
CET, GMT+1