Optimal ad monetisation

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There is no such thing as “the best, universal” ad monetisation. It’s a grail. But what you can actually head for, is an “optimal” ad monetisation. Optimal for your app or game. It requires a lot of tests, experience and intuition. Our speakers will help you with first two.

All presentations are based on examples and case studies.

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  • Christian Calderon
Optimisation of ad monetisation based on tests
10.00am - 10.30am

As the mobile ecosystem is constantly changing, the ad monetisation requires to constantly adapt, adjust to new reality. And to make it the best, you simply need to test. Examples of tests for such optimal ad monetisation (including post iOS14 cases).

Co-Founder & CEO, Gamejam
  • Jakub Remiar
Game's economy and mechanics optimisation for optimal ad monetisation
10.30am - 11.00am

What mechanics you should use to get the most out of ad monetisation? And is there any way to breach the gap between IAP and ads? Presentation base on charts and titles.

Head of Monetization at Traplight
  • Christian Calderon
  • Eren Gokgur
  • Jakub Remiar
  • Mariusz Gąsiewski
Q&A and discussion
11.00am - 11.30am

There is no such thing as "the best, universal" ad monetisation. It's a grail. But what you can actually head for, is an "optimal" ad monetisation. Optimal for your app or game. It requires a lot of tests, experience and intuition. Our speakers will help you with first two.

Co-Founder & CEO, Gamejam
Mobile Apps Consultant at Google
Head of Monetization at Traplight
CEE Mobile Gaming Lead, Google
Christian Calderon

Christian Calderon

Co-Founder & CEO, Gamejam
Eren Gokgur

Eren Gokgur

Mobile Apps Consultant at Google
Jakub Remiar

Jakub Remiar

Head of Monetization at Traplight
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google

Event Detail

May 13, 2021 10:00 am
May 13, 2021 11:30 am