User Acquisition is a marathon, not a sprint

User Acquisition is a marathon, not a sprint

January 27, 2022 3:00 pm
January 27, 2022 4:30 pm

Overview

Together with specialists from well-known Reality Games studio, we will guide you through User Acquisition – starting with a high level presentation about finding the right approach and later getting into details and execution – setting up goals and how to work with other teams to create a synergy that will boost your UA.

Presentation is based on examples and case studies.

Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

  • Filippos Drogitis
  • Lukas Baranowski
Effective User Acquisition is a marathon, not a sprint
3:00pm - 3:30pm

All about our strategy, lessons learnt, mistakes and pivots we made, and how we turned into ROI-positive UA campaigns Reality Games and its User Acquisition journey.

Regional VP Growth Manager, Reality Games
Growth Manager, Reality Games
  • Marcin Smajek
  • Raphaël Pudlowski
It is all about synergy! UA and Creative teams making it together
3:30 - 4:00 pm

How did we start our creative approach in UA activities? How to work with different teams to create and optimize best performing assets? And How to optimize creatives for different traffic sources?

Growth Manager, Reality Games
Art Director, Reality Games
  • Aleksander Dunin
  • Filippos Drogitis
  • Lukas Baranowski
  • Marcin Smajek
  • Mariusz Gasiewski
  • Raphaël Pudlowski
Q&A and panel discussion
4:00pm - 4:30pm
Project Coordinator, Google
Regional VP Growth Manager, Reality Games
Growth Manager, Reality Games
Growth Manager, Reality Games
CEE Mobile Gaming Lead, Google
Art Director, Reality Games
Aleksander Dunin

Aleksander Dunin

Project Coordinator, Google
Filippos Drogitis

Filippos Drogitis

Regional VP Growth Manager, Reality Games
Lukas Baranowski

Lukas Baranowski

Growth Manager, Reality Games
Marcin Smajek

Marcin Smajek

Growth Manager, Reality Games
Mariusz Gasiewski

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google
Raphaël Pudlowski

Raphaël Pudlowski

Art Director, Reality Games
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