Presentations from 8th edition of GameCamp that happened on 4th of February 2020.

Growth – presentations from 1st day


Growth trends based on the data

Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.


Enabling the growth of the game through performance marketing in 2020


Scaling UA activity – the challenges of growth.


How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ASO techniques


Driving profitability of Google App Campaigns in scale. What is easy, what is difficult? Strategic and operational approach. Learnings taken from Huuuge Games campaigns.

Facebook’s and Social Creative Best Practice that worked for Huuuge

Creativity & Performance: Best buddies in mobile marketing.



Presentations from 6th edition of GameCamp that happened on 17th of June 2019.

Growth – presentations from 1st day


Helping ASO and business results with good Vitals, device coverage and high quality of games

Miniclip’s Growth in Emerging Markets – experiments and lessons learnt.


Scaling Growth and UA activities based on Peaksel example


ASA – how to bite the Apple ads?

Google App Campaigns: Double your monthly revenue. Case study.


UA beyond Google and Facebook. Managing UA budget with many traffic sources. Learnings coming from hundred of tests and millions of USD spent.


What kind of creatives do work in different gaming categories, which creatives don’t?.


How to use influencers to drive growth – case study of Fortnite mobile launch campaign.


Presentations from 5th edition of GameCamp that happened on 5th of March 2019.

Growth – presentations from 2nd day


Quo vadis mobile gaming? What trends do we see in mobile gaming based on different sources of data?


2018 in mobile gaming in retrospective based on AppsFlyer data.


Why your game’s soft launch isn’t working?

The evolution of tracking incrementality in gaming. Case study for mobile marketers.


Playable ads. How to make it right and what mistakes to avoid?


Creative testing: art or science? Learnings from Bidalgo data, framework and tests.


Korean Market: small country, huge potential for gaming revenue

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Google Play store listings and optimisation. Outfit7 case studies.