Presentations from 8th edition of GameCamp that happened on 4th of February 2020.
Growth – presentations from 1st day
- Mariusz Gasiewski – Google
Growth trends based on the data
- Erik Hegely – Pixel Federation
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.
- Andrej Kugonič – Nordeus
Enabling the growth of the game through performance marketing in 2020
Scaling UA activity – the challenges of growth.
- Denis Larionov, Serg Kharchenko – Creative Mobile
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ASO techniques
- Itay Milstein – Huuuge Games
Driving profitability of Google App Campaigns in scale. What is easy, what is difficult? Strategic and operational approach. Learnings taken from Huuuge Games campaigns.
- Mor Stone – Huuuge Games
Facebook’s and Social Creative Best Practice that worked for Huuuge
- Milan Štrba, Martin Luter – SuperScale
Creativity & Performance: Best buddies in mobile marketing.
Presentations from 6th edition of GameCamp that happened on 17th of June 2019.
Growth – presentations from 1st day
- Tomasz Puzio, Damian Fijalkowski – T-Bull
Helping ASO and business results with good Vitals, device coverage and high quality of games
- Jayvian Hong – Miniclip
Miniclip’s Growth in Emerging Markets – experiments and lessons learnt.
- Aleksandra Aleksov, Nikola Petkovic – Peaksel
Scaling Growth and UA activities based on Peaksel example
- Magdalena Sumowska – Huuuge Games
ASA – how to bite the Apple ads?
- Július Vencel – PowerPlay Studio
Google App Campaigns: Double your monthly revenue. Case study.
- Misha Syrotiuk, Magdalena Zareba – Huuuge Games
UA beyond Google and Facebook. Managing UA budget with many traffic sources. Learnings coming from hundred of tests and millions of USD spent.
- Adam Turowski – Miri Growth
What kind of creatives do work in different gaming categories, which creatives don’t?.
- Filip Gapinski, Piotr Bombol – Gameset
How to use influencers to drive growth – case study of Fortnite mobile launch campaign.
Presentations from 5th edition of GameCamp that happened on 5th of March 2019.
Growth – presentations from 2nd day
- Mariusz Gąsiewski – Google
Quo vadis mobile gaming? What trends do we see in mobile gaming based on different sources of data?
- Mariano Miculitzki – AppsFlyer
2018 in mobile gaming in retrospective based on AppsFlyer data.
- Matej Lancaric – Boombit/li>
Why your game’s soft launch isn’t working?
- Aleksandr Bajev – Remerge
The evolution of tracking incrementality in gaming. Case study for mobile marketers.
- Tim Shepherd – Wooga
Playable ads. How to make it right and what mistakes to avoid?
- Alon Dafni – Bidalgo
Creative testing: art or science? Learnings from Bidalgo data, framework and tests.
- Hae-in Lee – Huuuge Games
Korean Market: small country, huge potential for gaming revenue
- Ziva Cizman – Outfit7, Mariusz Gasiewski – Google
Google Play store listings and optimisation. Outfit7 case studies.