Presentations from 7th edition of GameCamp that happened on 15th of October 2019.
LTV measurement – presentations from 2nd day
Growth markets in mobile gaming
- Yaniv Nizan – Soomla
Ad LTV in mobile gaming: deep dive into industry.
- Max Samorukov – Crazy Panda/Data Magic Rocks
Not so trivial lessons learned from launching mid-core games.
Predicting user acquisition payback: methods and tools.
- Robert Magyar – SuperScale
Optimising user acquisition through LTV prediction.
- Przemyslaw Modrzewski – Google
User Acquisition focused on LTV on steroids.
- Mikalai Tsytsarau – Delve
Big Problem, BigQuery: User Feature Engineering in Event-driven Analyticss.
- Clara Copeland – AppsFlyer
LTV measurement and multi-touch attribution.