BI Director, Rovio
Elif joined Rovio as a server developer in 2012, and switched her focus to analytics in 2013. Since then, she got her hands dirty on different aspects of BI such as data collection, automation and analysis for different areas like advertising, user acquisition and game performance.
She is currently working as BI Director in Rovio, and her team provides tools, models and insights to various teams to grow the games and improve the KPIs. In addition to planning and building centralized BI solutions for game teams, she works closely with UA and Advertising teams as well.