Ivan Hua
App Ads Principal Lead, Go-to-Market EMEA at Google
Ivan Hua is a Strategic Lead navigating the evolving world of App Ads at Google. With over a decade of experience in the app ecosystem, he spearheads commercial strategies in Europe, Middle East, and Africa and across App verticals.
Ivan is passionate about harnessing the power of AI to shape the future of app discovery and engagement. He brings a unique blend of sales, strategy, and product activation expertise to help developers and advertisers thrive in this AI-driven era.