Lucas is currently working at Google Brazil as Business Development Manager for Apps (gaming & non-gaming). Specialised in Analytics by University of Carlifornia Berkley and Boston University, he has been working for the last 3.5 years supporting publishers & game studio leaderships in LATAM with strategies for monetisation, retention and engagement
How to understand LTV of the user in the mobile gaming? How to predict it based on the data and adjust it to different situations (like COVID19), product changes? How to create whole infrastructure, workflow where analytics and marketing teams can work together for common goals.
How to connect the LTV knowledge with specific marketing tactics and activities (especially Growth and UA activities)?
All presentations are based on examples and case studies.
