Marion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple titles in different genres with various audiences.
After multiple years coordinating the influencer marketing campaigns in several mobile companies, she decided to move to the consulting sector to diversify the projects and apps on which she works.
At the moment, she’s helping Wooga, among others, to take their influencer marketing efforts to the next level.