Mladen Vlašić focuses on helping the Adriatics region (Croatia, Serbia, Slovenia) gaming companies and startups to grow their business and become globally successful. He has been in Google for 6 years now and had the opportunity to work with more than 20 biggest gaming companies across CEE.
Growth and User Acquisition is like growing a tree. It’s not only about planting, but you need to choose the right ground, than water it and take care. Gardening is art, and so is user acquisition. If you do it right, you will have a beautiful tree you can pick a lot of fruits. This […]
Imagine a very tough, endless running game. From the first level you struggle with time, resources and energy. But you are determined. You move forward, step by step. Day by day you get new achievements, learn new skills and you build a team. This game is called Founders Life and it is a real-life, every-genres […]
Building and growing a gaming business is not an easy challenge. Are you interested in Founders stories? How did they move their companies from Start to a Scale phase, what challenges they faces, they were responding to market changes, how they were building Data and Growth competences in their companies? ? If yes, then this […]
How to understand LTV of the user in the mobile gaming? How to predict it based on the data and adjust it to different situations (like COVID19), product changes? How to create whole infrastructure, workflow where analytics and marketing teams can work together for common goals.
How to connect the LTV knowledge with specific marketing tactics and activities (especially Growth and UA activities)?
All presentations are based on examples and case studies.
