Omri Zarbiv

Omri Zarbiv is the Google and Web Funnels Team Lead at Lightricks, where he heads the Google user acquisition team and spearheads the Web Funnels project. His focus lies in data-driven optimization, AI integration in daily operations, growth hacking, and user funnels that prioritize LTV and efficiency.

Omri’s team leverages cutting-edge AI tools to optimize performance and costs, while collaborating with dedicated data science teams to analyze and optimize ad spend, create predictive models to increase LTV, and identify real-time anomalies in marketing campaigns.Prior to joining Lightricks, Omri worked at Google, where he collaborated with a diverse range of clients, from mobile app developers to e-commerce businesses. Omri has an MBA from London Business School, where he concentrated in Strategy and Marketing.