Peter Moore

Peter Moore is a the British-American business executive known for his high-profile roles in the video game and sports industries. This Peter Moore has built a reputation as a transformative leader at major global brands.

Born in Liverpool, England, in 1955, Moore’s career began in the athletic apparel industry, with a significant tenure at Reebok. He then transitioned to the video game sector, where he made a substantial impact. He served as the president of Sega of America, overseeing the launch of the Dreamcast console.

Moore later joined Microsoft as a corporate vice-president, playing a key role in the rise of the Xbox and Xbox 360 consoles. He was known for his energetic and often theatrical presentations at industry events. Following his time at Microsoft, Moore moved to Electronic Arts (EA), where he led the highly successful EA Sports division and eventually became the company’s Chief Operating Officer.

In a move that brought his career full circle, Moore returned to his hometown in 2017 to become the CEO of Liverpool Football Club. During his three-year tenure, the club achieved significant success, including winning the UEFA Champions League and the Premier League. After leaving Liverpool FC, he has remained involved in the sports and gaming industries.