GameCamp Light #11 on 11th of January 2024

GameCamp Light #11 on 11th of January 2024

January 11, 2024 3:00 pm
January 11, 2024 10:00 pm

Overview

The new, expanded GameCamp Light is coming! This half-day session, followed by evening networking, promises valuable insights and connections. Whether you’re in Warsaw or not, this event is worth the trip. Don’t miss out!

Of course we are still keeping online version for people who are unable to attend in person.
 
What is GameCamp Light?
 
GameCamp Light is a monthly meetup in hybrid mode that brings together individuals interested in the business aspects of gaming and apps. It is a great opportunity for people to learn about the latest developments in the mobile gaming and app industry, network with other professionals in the industry.
 

The main idea behind GameCamp Light was

  • decrease barrier in Business, Growth, Data, Monetisation, Investment areas in mobile gaming and apps by sharing practical and useful knowledge in those areas
  • grow cooperation and networking between mobile gaming and apps professionals from different countries
  • increasing exchanging of knowledge and experience between professionals from mobile gaming and apps industry

 

GameCamp Light #11 in person in Warsaw + online

 
Its 11th edition is held at the same time:

 
The event will start on 11th of January 2024 at 3.00pm CET, UTC + 1 (Warsaw time).
 
GameCamp Light #11
 

Register for GameCamp Light #11:

 

Picture from GameCamp Light 7

Registration

Register for GameCamp Light #11:

 
 

Tags:
Registration + offline networking at Google for Startups Campus in Warsaw
3.00pm - 3.30pm CEST (UTC +2)

Some time to register people on-site

  • Mariusz Gasiewski
Events starts online as well. Welcome words run from Google for Startups Campus in Warsaw
3.30pm - 3.35pm CEST (UTC +2)
Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
  • Mariusz Gasiewski
iOS market in mobile gaming and apps. Deeper view on current iOS data.
3.35pm - 4.10pm CEST (UTC +2)

What we saw in iOS market in 2023 and what we can expect in the next months? Trends in iOS based on data. What markets, mobile gaming and apps genres were growing most heavily in iOS (and differences between iOS and Android)

Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
  • Jakub Trancik
Growing the monetisation of the game that exists for many years already. What works less, what works more based on our experience and tests?
4.10pm - 4.45pm CEST (UTC +2)

Kolibri Games case studies in growing monetisation in established games. What worked more for them, what worked less?

Jakub Trancik
Product Director at Kolibri Games (Ubisoft Mobile)
  • Lukas Baranowski
  • Karol Żółcik
Extending the life of a mobile game - Landlord Tycoon case study. How Product and Growth worked together?
4.45pm - 5.15pm CEST (UTC +2)

Landlord Tycoon case study. How we got stuck with growing the Landlord game and how we overcame it? What was possible for us as for middle size company? How Product and Growth combined the efforts to extend the life of an app? Iterations that worked very well for us and iterations that very extremely challenging.

Lukas Baranowski
Growth Manager, Reality Games
Karol Żółcik
Head of Production at Reality Games
Offline networking break
5.15pm - 5.45pm CEST (UTC +2)
  • Mariusz Gasiewski
tROAS for Hybrid Monetization - new baby in Google App campaigns
5.45pm - 6.15pm CEST (UTC +2)

New Google solution for app promotion: tROAS for Hybrid Monetisation (optimising towards in-app purchases and ads users at the same time). How it works, implementation, early results.

Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
  • Tania Kazakova
Generative AI Tools in practice
6.15pm - 6.45pm CEST (UTC +2)

Creative Department at Tripledot Studios creates everything visual and audio for our games. We create the first thing that our users can see and experience in our games. During the presentation we can dive dipper into CONS and PROS of using Generative Tools in art working process.

Tania Kazakova
Lead LiveOps Artist at Tripledot Studios
  • Przemysław Modrzewski
Understanding the Web to app and app to web journey using GA4? GA vs Firebase Analytics
6.45pm - 7.15pm CEST (UTC +2)

Understanding the Web to app and app to web journey in reality. What is possible already to do on precise numbers and what needs to be modelled, based on some vestigial data? How GA4 can be used in those exercises? How it can be useful for app and gaming companies?

Przemysław Modrzewski
Analytics Advocate, Google
Offline networking in Warsaw
7.15pm - 10.00pm CEST (UTC +2)
The event is expired