Iteration is important part of doing any business. It is even more crucial in gaming where user's expectations and market's reality change often. How ...

Data and Growth became one of most important aspects of growing gaming and apps business. How you can develop and then grow Growth and Data competence...

Growth and User Acquisition is like growing a tree. It’s not only about planting, but you need to choose the right ground, than water it and tak...

There is no such thing as “the best, universal” ad monetisation. It’s a grail. But what you can actually head for, is an “opti...

Write, test, change, try again. ASO and app store A/B testing is so much about details and nuances. Sometimes very small, hard to notice change can br...

Hypercasual became one most interesting trends in Gaming. With its broad reach, simple mechanics it is strong part of business for many companies. If ...