GameCamp Light #7 on 27th of June 2023

GameCamp Light #7 on 27th of June 2023

June 27, 2023 5:30 pm
June 27, 2023 10:00 pm

Overview

GameCamp Light is a monthly event that brings together individuals interested in the business aspects of apps in gaming & finance/ fintech. It is a great opportunity for people to learn about the latest developments in the mobile gaming and app industry, network with others in the field.
 
All content is in English. Please see the agenda for the event at the end of landing page.
 

GameCamp Light #7 in Warsaw + online

 
Its 7th edition is held at the same time:

 
The event will be starting on 27th of June 2023 at 5.30pm CEST (UTC + 2). For additional networking opportunities feel free to come even 1hr earlier as then it will be additional networking time.
 
GameCamp Light #7
 

Recordings from the session

As our speakers kindly agreed to share the recording, I am adding it here.

User Acquisition in the next months. What we can expect?

 

How to reinvent your App?

 

Squeezing Ad Monetization in the Midcore Game via Intrusive Ad Format Implementation

 

The synergy between Apple Search Ads and App Store Optimization

 

GameCamp Light #4

GameCamp Light #4

 

Registration

Register for GameCamp Light #7:

 
 

Tags:
Registration + offline networking at Google for Startups Campus in Warsaw
4.30pm - 5.30pm CEST (UTC +2)

Some time to register people on-site

  • Mariusz Gasiewski
Events starts online as well. Welcome words run from Google for Startups Campus in Warsaw
5.30pm CEST (UTC +2)
Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
  • Mariusz Gasiewski
User Acquisition in the next months. What we can expect?
5.30pm - 6.00pm CEST (UTC +2)

What trends can we see in User Acquisition? What can we expect in the next months? Are there any data points that give us guidance about it? What strategic and operational topics will be gaining on importance in the next months and years?

Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
  • Jakub Markiewicz
How to reinvent your App?
6.00pm - 6.40pm CEST (UTC +2)

Case studies of "reinventing" the app. Successful ones and challenging ones. What helped Futureplay to run such project successfully?

Jakub Markiewicz
ASO Manager at Futureplay Games
  • Robert Kruszewski
Squeezing Ad Monetization in the Midcore Game via Intrusive Ad Format Implementation
6.40pm - 7.10pm CEST (UTC+2)

Although rewarded video ads are a powerful ad monetization strategy, optimizing their performance can prove challenging once a certain level is reached. To further enhance ad revenue, implementing an additional ad format presents a promising solution. This presentation explores a case study on the incorporation of interstitial ads into Landlord GO!, a geo-location based mobile game. We will delve into the rationale behind this decision, the logical approach taken during implementation, audience segmentation, and the resulting impact on key metrics.

Robert Kruszewski
Head of Monetization at Reality Games
  • Artsem Melnik
The synergy between Apple Search Ads and App Store Optimization
7.10pm - 7.40pm CEST (UTC+2)

Why should you work on Apple Search Ads (ASA) and App Store Optimization (ASO) together? How Do they affect each other and how can you benefit from it?

Artsem Melnik
ASA/ASO Team Lead at Capital.com
Offline networking: food + beer ( at Google for Startups Campus in Warsaw)
7.40pm - 10.00pm CEST (UTC +2)
Artsem Melnik

Artsem Melnik

ASA/ASO Team Lead at Capital.com
Jakub Markiewicz

Jakub Markiewicz

ASO Manager at Futureplay Games
Mariusz Gasiewski

Mariusz Gasiewski

CEE Mobile Gaming Lead, Google
Robert Kruszewski

Robert Kruszewski

Head of Monetization at Reality Games
The event is expired