Growing customisable BI for a mobile app

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This time our speakers will cover:
– their story why and how they built their custom BI
– strategic and operational part in development of BI and data maangement (first party data).
– how they integrated their company data ( “real ROAS” including VAT, royalty rates, staff cost, real installs, double checked CPI etc.)

Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

Tags:
  • Thomas Leinekugel
Growing customisable BI for mobile app - strategic and operational approach
15.00 - 15.40

How we built our holistic approach of first party data : from dev to publishing to administration? How we iterated our approach to the data so we are able to measure data that really matters to our business? How we built it based on Firebase? Presentation will be based on real examples.

Production Director, Exient
  • Aleksander Dunin
  • Krzysztof Zalasa
  • Mariusz Gąsiewski
  • Thomas Leinekugel
Q&A and panel discussion
15:40 - 16:00
Project Coordinator, Google
Senior Customer Engineer, Google
CEE Mobile Gaming Lead, Google
Production Director, Exient
10.40 - 11.10
Aleksander Dunin

Aleksander Dunin

Project Coordinator, Google
Krzysztof Zalasa

Krzysztof Zalasa

Senior Customer Engineer, Google
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Thomas Leinekugel

Thomas Leinekugel

Production Director, Exient

Event Detail

June 22, 2021 3:00 pm
June 22, 2021 4:30 pm