Webinar – Hybrid Monetisation and Growth Strategy in mobile gaming

From July 9, 2020 3:00 pm

To July 9, 2020 4:30 pm

Room: CET, GMT+1

Overview

Hybrid games become more and more important segment in mobile gaming/apps. More and more games are not just earning money only via IAPs or ads but rather are optimised towards both monetisation types. How to create, optimize and grow such games? That is the topic of our webinar.

All presentations are based on examples and case studies.

Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

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Schedule
Speaker

Thursday 9th of August
July 9, 2020

Creating games for hybrid monetisation

15:00 - 15;30

How June's Journey added incremental revenue from Rewarded Video Ads (RVA) and found the sweet spot between IAP and Ads to enhance the player experience. We look at target KPIs, game economy and session design in early phases of the development cycle.

Georg Baumgarte

Product Lead at Wooga

Hybrid Growth Strategy

15:30 - 16:00

How do we build a marketing plan at Huuuge Games for our hybrid games? Presentation will be based on 2 examples: a game with more IAP and some ads and a game with ads and some IAP revenue.

Tomer Weisman

App Growth Marketing Manager at Huuuge Games