Webinar – Hybrid Monetisation and Growth Strategy in mobile gaming

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Hybrid games become more and more important segment in mobile gaming/apps. More and more games are not just earning money only via IAPs or ads but rather are optimised towards both monetisation types. How to create, optimize and grow such games? That is the topic of our webinar.

All presentations are based on examples and case studies.


Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

  • Georg Baumgarte
Creating games for hybrid monetisation
15:00 - 15;30

How June's Journey added incremental revenue from Rewarded Video Ads (RVA) and found the sweet spot between IAP and Ads to enhance the player experience. We look at target KPIs, game economy and session design in early phases of the development cycle.

Product Lead at Wooga
  • Tomer Weisman
Hybrid Growth Strategy
15:30 - 16:00

How do we build a marketing plan at Huuuge Games for our hybrid games? Presentation will be based on 2 examples: a game with more IAP and some ads and a game with ads and some IAP revenue.

App Growth Marketing Manager at Huuuge Games
  • Georg Baumgarte
  • Mariusz Gąsiewski
  • Mateusz Bochenczak
  • Tomer Weisman
Hybrid monetisation and Growth: good and best practices. Discussion and Q&A session.
16:00 - 16:30
Product Lead at Wooga
CEE Mobile Gaming Lead, Google
Gaming Growth Manager at Google
App Growth Marketing Manager at Huuuge Games
Georg Baumgarte

Georg Baumgarte

Product Lead at Wooga
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Mateusz Bochenczak

Mateusz Bochenczak

Gaming Growth Manager at Google
Tomer Weisman

Tomer Weisman

App Growth Marketing Manager at Huuuge Games

Event Detail

July 9, 2020 3:00 pm
July 9, 2020 4:30 pm
CET, GMT+1