Heba Berti Guirguis
Specialised in the growth of mobile games (with a focus on Hyper-Casual); product, UA, monetisation, data, testing & creatives. Experienced in leading cross functional squads (Tech & Non-Tech) & creative teams.
Currently at BoomBit as Product & Partnerships Manager – part of my role is to identify new tech, revenue, creative partners & scale our hyper-casual games. Prior to that, I was at MWM working on their product growth strategy, focused on music apps & games. I started my career in UA & Monetisation, then became creative lead at Homa Games.