Jakub Marek
Founder at Numu Collective
Jakub Marek has worked on mobile game growth for 12 years, focusing on the free-to-play mobile gaming side measured by retention, revenue and ROAS. He has led growth teams that built data solutions and scaled games for studios like EA, LEGO, Fingersoft, Big Fish Games, BoomBit and NimbleBit. Today he runs Numu Collective, a boutique consultancy focused on the hard problems in UA measurement and revenue optimization.