[Webinar] Growing UA strategy – strategic and operational view

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17 czerwca, 2020 | 3:00 pm 4:30 pm
online webinar

Strong Growth/UA strategy became „a must” in competitive gaming and apps market. How to do it right?

All presentations are based on examples and case studies.

When?

  • 17th of June 2020 at 3pm CEST
  • Duration: 1.5 hrs

Registration

  • Register at Google for Startups page for this webinar: 

Agenda

TimeTitleDescription of the sessionSpeakers
15.00 - 15.30
Post COVID-19 UA strategy for IAP-driven businessHow to get prepared for effective UA? How not to overspend and how to use potential. What is the same as before COVID-19, what changed? Presentation based on Nordeus learnings and examples.
15.30 - 16.00
UA in ads-driven gaming business.How do I get prepared for Growth and User acquisition ads-driven gaming business? How it differs versus IAP-driven User Acquisition? What are the most important points in understanding and measuring LTV in such business? Presentation based on Outfit7 examples and learnings.
16.00 - 16.30
UA: good and best practices. Discussion and Q&A session.

Presenters

Andrej Kugonič, User Acquisition Lead at Nordeus

Experienced Marketing professional with a demonstrated history of working in the mobile games industry and media buying/planning agency leading performance marketing teams. Worked on digital performance marketing campaigns & strategies since very beginnings in Serbia on many global brands.

Currently responsible for leading the User Acquisition team for all Nordeus games with a big focus on flagship game Top Eleven together with new, live game Heroic. Big passion is working on data-driven strategies for launching new games on the market and growth overall.

Luka Rade
Luka Rade, User Acquisition Lead at Outfit7

Luka has started on supply side of performance marketing in 2015 as a member of Bee7, Outfit7’s internal ad network. As of 2017, he has been a part of Outfit7’s paid user acquisition efforts and has been leading the team since end of 2018, responsible for managing a team of paid user acquisition and as of 2020 also cross-promotion, two branches most focused on performance at the end of the advertisement funnel.





Mariusz Gasiewski, CEE Mobile Gaming Lead at Google

Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe.


Mladen Vlašić, Gaming Industry Manager at Google

Mladen Vlašić focuses on helping the Adriatics region (Croatia, Serbia, Slovenia) gaming companies and startups to grow their business and become globally successful. He has been in Google for 6 years now and had the opportunity to work with more than 20 biggest gaming companies across CEE.


Recordings from the session

Our session got attendance from many countries.

Growth webinar

As our speakers kindly agreed to share the recording, I am adding it here.


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