Growing and Optimising User Acquisition

Growth and User Acquisition is like growing a tree. It’s not only about planting, but you need to choose the right ground, than water it and take care. Gardening is art, and so is user acquisition. If you do it right, you will have a beautiful tree you can pick a lot of fruits.

This time, two specialists will share their stories and experiences about smart UA.

All based on case studies.

  • Lana Čubrić
Product and Marketing cooperation first and foremost brought our scale and Growth
10:00am - 10:30pm

A few words about how we created the synergy between product and marketing. We believe, that the more you discuss and create together, the more you will get.

Head of marketing, Two Desperados
  • Matej Lančarič
How UA and creative teams can work together? What to do what to avoid based on learnings from UA campaigns?
10:30pm - 11:00am

Good and bad practices in cooperation between UA and Creative teams. Learnings and experience from working with different types of games and different UA channels.

User Acquisition & Marketing Expert, Lancaric.Me
  • Lana Čubrić
  • Mariusz Gąsiewski
  • Matej Lančarič
  • Mladen Vlašić
Q&A and panel discussion
11:00am - 11:30am
Head of marketing, Two Desperados
CEE Mobile Gaming Lead, Google
User Acquisition & Marketing Expert, Lancaric.Me
Gaming Industry Manager at Google
Lana Čubrić

Lana Čubrić

Head of marketing, Two Desperados
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Matej Lančarič

Matej Lančarič

User Acquisition & Marketing Expert, Lancaric.Me
Mladen Vlašić

Mladen Vlašić

Gaming Industry Manager at Google

Event Detail

May 18, 2021 10:00 am
May 18, 2021 11:30 am