Growing and Optimising User Acquisition

Screenshot 2021-05-10 at 15.37.51

Growing and Optimising User Acquisition

May 25, 2021 10:00 am
May 25, 2021 11:30 am

Overview

Growth and User Acquisition is like growing a tree. It’s not only about planting, but you need to choose the right ground, than water it and take care. Gardening is art, and so is user acquisition. If you do it right, you will have a beautiful tree you can pick a lot of fruits.

This time, two specialists will share their stories and experiences about smart UA.

Recording from the session

As our speakers kindly agreed to share the recording, I am adding it here.

 

Tags:
  • Lana Čubrić
Product and Marketing cooperation first and foremost brought our scale and Growth
10:00am - 10:30pm

A few words about how we created the synergy between product and marketing. We believe, that the more you discuss and create together, the more you will get.

Lana Čubrić
Head of marketing, Two Desperados
  • Matej Lančarič
How UA and creative teams can work together? What to do what to avoid based on learnings from UA campaigns?
10:30pm - 11:00am

Good and bad practices in cooperation between UA and Creative teams. Learnings and experience from working with different types of games and different UA channels.

Matej Lančarič
User Acquisition & Marketing Expert, Lancaric.Me
  • Lana Čubrić
  • Mariusz Gasiewski
  • Matej Lančarič
  • Mladen Vlašić
Q&A and panel discussion
11:00am - 11:30am
Lana Čubrić
Head of marketing, Two Desperados
Mariusz Gasiewski
CEE Mobile Gaming Lead, Google
Matej Lančarič
User Acquisition & Marketing Expert, Lancaric.Me
Mladen Vlašić
Gaming Industry Manager at Google
The event is expired