Webinar – Optimizing game’s monetisation based on data

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We all know that data is the key. But how to read and use what we already know? And how to make the best out of it for optimizing game’s monetisation?

All presentations are based on examples and case studies. See detailed information about schedule and speakers below.

  • Miroslav Pikhart
Specials offers as the way to turbocharge monetisation in a mobile game - both easy and sophisticated approaches and pitfalls connected to them.
15:00 - 15:30

Improving monetization is a never-ending iterative process. I'd like to talk about our progress from a game with no monetization systems in the beginning to today's setup, mention some of the most important questions that lead to revenue uplift when answered correctly and present how we're approaching our systems and how you could utilize parts of it in a completely different game. From machine learning tips to measuring the effects of tweaking one visual, this talk has it all.

Head of BI, Geewa
  • Martin Gajarsky
Optimising design for hybrid monetisation
15:30 - 16:00

Designing from scratch with in-app and ad monetization in mind VS adding ad monetization to a live game. Examples and data from Train Station 1 and Train Station 2

Senior Game Designer, Pixel Federation
  • Anastasiya Bortnyk
  • Mariusz Gąsiewski
  • Martin Gajarsky
  • Miroslav Pikhart
Optimizing game's monetisation based on data: discussion and Q&A session.
16:00 - 16:30
Apps & Gaming Industry Manager
CEE Mobile Gaming Lead, Google
Senior Game Designer, Pixel Federation
Head of BI, Geewa
Anastasiya Bortnyk

Anastasiya Bortnyk

Apps & Gaming Industry Manager
Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Mobile Gaming Lead, Google
Martin Gajarsky

Martin Gajarsky

Senior Game Designer, Pixel Federation
Miroslav Pikhart

Miroslav Pikhart

Head of BI, Geewa

Event Detail

November 5, 2020 3:00 pm
November 5, 2020 4:30 pm
CET, GMT+1