Igal Frid
Head of Industry Insights at AppsFlyer
Igal began his career in mobile advertising in 2015 at the global media agency, Universal McCann, later moving to ironSource, one of the market-leading advertising networks and mediation platforms in mobile gaming. Here he led the Growth Strategy team, focused on improving the performance of gaming apps and helping developers reach their desired KPIs.
Igal joined AppsFlyer in 2019, where he’s leading on data and insight programs across multiple industry verticals, cross-vertical market research, competitive analysis, and performance optimization best practices.
He’s passionate about the hyper-casual gaming space in particular and is an avid consumer as well as an industry insight leader.
