Igal Frid
Igal embarked on his journey in mobile advertising back in 2015 at Universal McCann, a renowned global media agency. Later, he transitioned to ironSource, a prominent advertising network and mediation platform in mobile gaming, where he spearheaded the Growth Strategy team. His focus was on enhancing the performance of gaming apps and aiding developers in achieving their desired Key Performance Indicators while maximizing their business growth.
In 2019, Igal transitioned to AppsFlyer, assuming a leadership role in data and insight initiatives spanning multiple industry verticals. His responsibilities encompass cross-vertical market research, competitive analysis, and optimizing performance best practices.
He holds a special passion for the mobile marketing landscape, actively engaging in various industry initiatives and establishing himself as a thought leader in industry insights.
