Martin has been working at Google for over 4 years. His mission is to work with fast growing companies and help them accelerate to reach the global stage. He focuses on Gaming/Apps industry, Exporters and SaaS startups from Czechia and Slovakia
Game, app optimisation is a long journey. It includes looking at quantitative (gaming analytics) and qualitative data (understanding the player, interviews). In this webinar we will look at different approaches to that challenge. Especially topic of learning on mistakes, understanding the user by building a persona, iteration of design and ideas.
