PRESENTATIONS FROM 8TH EDITION OF GAMECAMP

Presentations from 8th edition of GameCamp that happened on 4-5th of February 2020. During 8th edition we had:

• 20 presentations
• 305 people
• from more than 180 companies from: Poland, Romania, Ukraine, Belarus, Estonia, Lithuania, Slovakia, Croatia, Slovenia, Ireland, Serbia, France, Czechia, Austria, Germany, Israel, Russia, Cyprus, UK, US, India, Hungary, Finland, Spain, Turkey.

 

Growth – presentations from 1st day

 

• Mariusz Gasiewski – Google

Growth trends based on the data

• Erik Hegely – Pixel Federation

Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.

 

• Andrej Kugonič – Nordeus

Enabling the growth of the game through performance marketing in 2020

 

• Gamesture

Scaling UA activity – the challenges of growth.

 

• Denis Larionov, Serg Kharchenko – Creative Mobile

How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ASO techniques

 

• Itay Milstein – Huuuge Games

Driving profitability of Google App Campaigns in scale. What is easy, what is difficult? Strategic and operational approach. Learnings taken from Huuuge Games campaigns.

• Mor Stone – Huuuge Games

Facebook’s and Social Creative Best Practice that worked for Huuuge

• Milan Štrba, Martin Luter – SuperScale

Creativity & Performance: Best buddies in mobile marketing.

 

Data in mobile gaming – presentations from 2nd day

 

• Ivan Kozyev – Crazy Panda

In-app offers monetization from basics to advanced technics based on Crazy Panda experience.

 

• Nikolaj Ahlberg-Pederson – GameAnalytics

Learnings and insights from Benchmarks+ | Performance Insights for 1.2bn Monthly Players from 2019.

 

• Sara Krk – Outfit7

How do we do ad-hoc tasks in our Data Scientist team?

 

• Michal Grno – Pixel Federation

Data Science behind UA.

 

• Rudradeb Mitra – Omdena

Using Data Science for Behavioural Game Design.

 

• Franco Spina – DeltaDNA

Best Mobile Engagement Practice in 2020.

 

• Martin Jelinek – AppAgent

Building cost-effective mobile product & marketing app analytics based on GCP. Case study.

 

• Igal Frid – AppsFlyer

State of Mobile Gaming Marketing in 2019 based on data.