How to understand LTV of the user in the mobile gaming? How to predict it based on the data and adjust it to different situations (like COVID19), product changes? How to create whole infrastructure, workflow where analytics and marketing teams can work together for common goals.
How to connect the LTV knowledge with specific marketing tactics and activities (especially Growth and UA activities)?
All presentations are based on examples and case studies.
Recording from the session
As our speakers kindly agreed to share the recording, I am adding it here.