Adam started working in the mobile space in 2012 when we he moved to Berlin to join one of the first mobile DSPs – Liquidm. He then moved on to join Lamudi – a Rocket Internet company – where he was responsible for the promotion of the app. After Berlin, Adam decided to try living in London and joined Peak – Brain Training. As head of UA, he scaled budgets which contributed to the acquisition of the company by Hachette.
In 2017, Adam co-founded Miri Growth, which specialises in the promotion of apps, and games in particular, on Facebook, Snapchat and Google. In parallel to his work in UA, Adam recently completed an MSc in Social Science of the Internet at the Oxford Internet Institute.