Jan focuses on helping Czech and Slovak gaming companies grow their user base and become successful in the crowded world of mobile gaming. He has been working at Google for 7 years in different roles and is also responsible for Google’s NGO partnerships.
10th edition of GameCamp – premium event for mobile gaming and app-first companies. Register for 10th edition of GameCamp Location 10th edition of GameCamp is happening at Google for Startups Campus in Warsaw. Warsaw, Plac Konesera 10. What can you expect at 10th edition of GameCamp Summit in Warsaw? Expert gaming knowledge and networking […]
User Acquisition – process through which new users or customers are acquired for a mobile app business through marketing-driven activity. We all know the theory. But we also know that practice makes perfect. That’s why we invited two marketers to share their experience on making right steps at the right moment.
All presentations are based on examples and case studies.
How to understand LTV of the user in the mobile gaming? How to predict it based on the data and adjust it to different situations (like COVID19), product changes? How to create whole infrastructure, workflow where analytics and marketing teams can work together for common goals.
How to connect the LTV knowledge with specific marketing tactics and activities (especially Growth and UA activities)?
All presentations are based on examples and case studies.
